eCommerce Search Marketing Specialist

  • Company: PepsiCo
  • Location: New York, New York
  • Posted: November 24, 2016
  • Reference ID: 107826BR
The successful candidate will be a seasoned digital marketing professional who is best in class in terms of customer acquisition and search optimization. This individual will have a track record of successfully managing SEM programs which are holistically optimized with SEO and Content Marketing. This individual will have a deep understanding of customer lifetime value, incremental revenue and subscription-based business models. S/he will also need to be nimble, creative and influential to evolve and push the business forward. The ideal candidate will have experience in roles combining marketing, customer insights, data analysis and business execution in a digital environment. Additionally, this person will need to have strong leadership skills and work well as part of a cross-functional team.

Duties and Responsibilities:
  • Optimize the search engine results page (SERP) across SEM & SEO
  • Develop insights from data generated from analytics and bid management platforms, in order to generate innovative strategies that can be leveraged for conversion optimization
  • Set compelling long-term acquisition goals while delivering positive growth in the short term
  • Translates the vision of the organization into actionable, quantitative plans by effectively managing budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc)
  • Own relationships with paid search vendors to advise on business goals and campaign objectives
  • Leading special cross-channel projects with high visibility
  • Serve as the department liaison and search subject matter expert cross-corporation
Knowledge Experience/Ability:
  • Proven search marketer who can combine data analytics and business knowledge to drive results
  • In-depth functional understanding of major search engine algorithms; agency experience required
  • Track record in developing digital acquisition strategies to drive traffic and conversion
  • Has sophisticated ability to assess disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations
  • Experience with digital campaign metrics: must feel comfortable learning new systems and tools. Experience with search platforms (ex. Adwords) and analytics tools (ex. Omniture) a plus
  • Ability to handle multiple projects and to prioritize as needed in a fast moving environment
  • Seasoned leader with demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners
  • Well-honed influencing skills and ability to persuade minds and get things done across a large, complex organization


  • Bachelors degree in marketing/advertising, statistics, mathematics, business, or related field
  • Search management or programmatic media purchasing background with agency experience
  • Must have a proven track record in data-rich analyses, and be a team player, responsive and business savvy
  • A self-starter who can articulate search strategy as well as execute
  • Knowledge of web measurement technologies such as: ad serving platforms (e.g., DART, Atlas), website analytics software (e.g., Omniture, Google Analytics), paid search engine marketing data sources (e.g., Google, Overture/Yahoo, Marin) a plus
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations advanced Excel and Powerpoint skills
  • Excellent listening and cognitive skills and the ability to influence, shape and drive dialogue by building "buy-in" across the organization on topics relevant to the consumer, the market and business strategy
  • Strong project management, presentation, and communication skills

Relocation Eligible

Eligible for Limited Relocation

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