Under general direction of the Face-to-Face Marketing Director, the Trade Show Manager is responsible for the strategic planning and execution of all ABDC trade show functions. ABDC relies heavily upon trade shows for product/solution education and demonstrations. This highly visible position requires the ability to work independently with minimal supervision and is essential in the proper management of ABDC's sensitive and expensive capital equipment. PRIMARY DUTIES AND RESPONSIBILITIES:
Qualifications: EXPERIENCE AND EDUCATIONAL REQUIREMENTS:
- Responsible for all trade show functions for ABDC, including national shows that feature capital equipment (ThoughtSpot, ASHP, NACDS, etc.) and state/regional shows.
- Collaborates on all ABDC Tier 1 shows and special projects when appropriate; maintains a close partnership with ABC's regional trade show coordinator; collaborates on state/regional shows.
- Cooperates with enterprise Marketing and ABDC Marketing to develop procedures to measure trade show success; develops, distributes and enforces post-show evaluations and manages lead retrieval process; where manual lead processes are used, ensures the distribution of leads to sales.
- Works with Marketing to distribute sales and marketing materials promoting or supporting the event.
- Directs outside vendors in the following areas: trade associations, hotels, exhibit management, transportation/trucking, union labor, security and audio/visual. Identifies future trends and procedures in trade show management.
- Initiates special activities during a trade show as needed, such as customer appreciation events, special equipment showings, after-hours demonstrations.
- Manages state/regional trade shows for ABDC. Collaborates with ABC's regional trade show coordinators. Handles trade show requests, ships signage and marketing materials.
- Manages event budgets and reconciles expenses and invoices for each event.
- Assists with a variety of scheduled and unscheduled projects at any given time.
Requires broad experience generally obtained through the completion of a four-year Bachelor's Degree Program or equivalent combination of experience and education; normally requires a minimum of five (5) years' directly related and progressively responsible experience; experience with managing capital equipment in a trade show environment is a requirement; basic knowledge of computer set-up. MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:
- Excellent organizational skills and attention to detail
- Ability to manage multiple trade shows and projects simultaneously (plan and execute up to 10 concurrent trade shows)
- Ability to resolve conflicts efficiently and amiably
- Strong verbal and written communication skills
- Strong interpersonal skills
- Working knowledge of Microsoft Word, Excel, Visio and Outlook
- Basic mechanical aptitude
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