Field Marketing Leader - Upstream
Location:
Marlborough , Massachusetts
Posted:
November 23, 2017
Reference:
3018085
About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with

more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For

more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can.

Follow us on Facebook at https://www.facebook.com/DharmaconGE and Twitter at http://www.gelifesciences.com/webapp/wcs/stores/servlet/catalog/en/GELifeSciences/products-and-solutions/social-media-communities and watch our discoveries in action on our YouTube at https://www.youtube.com/user/gelifesciences channel.

Learn More About GE Healthcare - Life Sciences at http://www.gelifesciences.com/

Learn More About Careers at GE Healthcare - at http://goo.gl/AEAOb0

Life Sciences at http://goo.gl/AEAOb0

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

Field Marketers are market and segment experts responsible for planning, organizing and

executing programs that either will generate new opportunities or advance existing ones while

working in partnership with sales and product teams. Field marketers will focus on a specific

product set or customer application, and will also support of wider programs and

activities.

Essential Responsibilities:

Key responsibilities include (but are not limited to):

+ Captures customer insights and conducts win/loss analysis: develops hypotheses on the GTMstrategy and commercialization plan in the region, aligned with sales funnel and sales relatedmetrics (conversion rates, customer retention etc.)

+ Integrated Regional Marketing Plan: leads the development of the annual marketing activationplan that ensures the execution of coherent and impactful campaigns

+ Is a regional leader for the Upstream Bioprocessing business and provides global marketingmarket segment and application insights. Initiates regionalized marketing materials, as needed,based on global messaging and positioning guidelines.

+ Commercial activation support: develops and executes marketing programs aligned with globalmarketing initiatives and regional commercial strategy

+ Installed Based Marketing: leads install base marketing programs to increase share of wallet,drive retention & Customer loyalty

+ Demand Creation & Funnel Acceleration: responsible for the development and execution ofdemand creation & funnel acceleration tactics. These support product and solution commerciallaunch plans and install base marketing initiatives

+ Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepareall channels to support those programsBonus Target Information - Country US Bonus Target Information - IFG GE HealthcareDaily Work Schedule - Friday 8 Daily Work Schedule - Monday 8Daily Work Schedule - Saturday 0 Daily Work Schedule - Sunday 0Daily Work Schedule - Thursday 8 Daily Work Schedule - Tuesday 8Daily Work Schedule - Wednesday 8

+ Measures effectiveness of all relevant marketing activity in the region

+ Sales Enablement: ensures that the sales teams are properly trained and equipped with theright materials and tools required for the execution of growth strategies

Quality Specific Goals:

+ Aware of and complies with the GEHC Quality Manual, Quality Management System, QualityManagement Policy, Quality Goals, and applicable laws and regulations as they apply to this jobtype/position.

+ Completes all planned Quality & Compliance training within the defined deadlines.

+ Identifies and reports any quality or compliance concerns and take immediate corrective actionas required.

+ Responsible for ensuring legal and regulatory approval of all marketing communications priorto external release

Qualifications/Requirements:

+ Minimum 5 years' experience in marketing, product marketing or related field in hightechnology markets

+ Team oriented - ability to motivate and work well with diverse, cross-functional teams

+ Influencing skills - ability to motivate individuals and demonstrate organizational influence,both within GE and with our channel partners

+ Willingness and ability to travel within U.S and Canada and occasionally Europe.

+ Excellent oral and written communications skills. Capable and comfortable with telephone andvideo conference presenting.

+ Strong analytical and process skills

Desired Characteristics:

+ MBA or Master's degree in Marketing, Business Administration or related field

+ 8+ years' experience in marketing, product marketing or related field

+ Knowledge of adjacent markets i.e. applied segments, diagnostics and customer applications

+ Experience in a commercial environment. For example; sales, key account management, salesmanagement, marketing, scientific support and/or training.

+ Strong time management, organizational, and administrative skills.

+ Willingness and ability to take on additional responsibilities and undertake challenging tasksand/or global projects.

+ Demonstrated ability to energize, develop, and build rapport at all levels within an organization.

+ A high degree of self-motivation.

+ Standard computer skills-experience in Microsoft Word, Excel, PowerPoint, Outlook orequivalents.

Locations: United States; Massachusetts; Marlborough

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.

A little about us:
GE imagination at work.

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