Global Consumer Research Manager
Location:
New York , New York
Posted:
December 24, 2016
Reference:
4333161216/3-en-us

BabyCenter is seeking a passionate and experienced market research professional to lead primary research studies for internal and external clients.

 

BabyCenter® is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 40 million moms and dads monthly in 11 languages from Canada to the Middle East to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. Additionally, BabyCenter is committed to improving maternal health globally, and – through its Mission Motherhood™ campaign – works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter is a member of the Johnson & Johnson family of companies.

 

Research and insights are core to everything we do at BabyCenter. As the global consumer research manager you will be responsible for crafting, executing, and sharing results from insightful quantitative and qualitative research studies to guide and support BabyCenter’s brand, product, and editorial strategies. You will leverage our large and engaged audience of new and expecting parents to drive product innovation and advance maternal health through primary research and social listening for internal and external partners.

 
Responsibilities
  • Determine most appropriate methodologies to answer clients objectives and address business questions
  • Design study protocols, survey questionnaires, and moderator guides
  • Moderate online and/or offline qualitative research
  • Analyze results, develop presentations and share insights and recommendations based on insights
  • Leverage social listening and other behavioral data analysis to augment or complement primary research findings as needed
  • Manage work flows and timelines for primary research studies
  • Stay current on market research methodologies, best practices and  innovation
  • Work closely with internal stakeholders, including product, editorial, marketing and external clients including J& partners


Qualifications
  • Bachelor’s degree required, ideally with a focus in statistics or social sciences; MBA preferred
  • 5 years of experience in market research (digital, publishing, healthcare, market research vendor experience preferred) required
  • Expertise in quantitative market research, data analysis, and reporting of findings required
  • Knowledge of SPSS or other statistical programs required
  • Experience with qualitative research (online focus groups, usability testing, or in-person qualitative research) required
  • Experience with online social listening tools a plus
  • Advanced Excel and PowerPoint skills required along with ability to create engaging presentations that tell a story with data
  • Strong communication, writing, and presentation skills
  • Experience presenting findings to external clients 


Primary Location
United States-California-San Francisco
Other Locations
North America-United States-Illinois-Chicago, North America-United States-New York-New York
Organization
BabyCenter, LLC (6009)
Job Function
Market Research

A little about us:
Johnson & Johnson cares for the world - bringing innovative ideas, products and services to advance the health and well-being of people.

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