Global Creative Marketing Manager
Location:
Foster City, California
Posted:
November 12, 2016
Position Type:
Full Time
Category:
Business Development, Manufacturing, Marketing, Public Relations
Reference:
164251
Global Creative Marketing Manager

Job Description
Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks. Visa does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world's major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies. Behind the Visa brand are talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world.

Posting Description
As part of the Global Brand, Product & Sponsorship Marketing team, the Global Creative Marketing Manager will be responsible for actively building and managing Visa's presence and brand story across channels by supporting Global Creative & Campaign Development for key brand, product and sponsorship initiatives. Working closely with cross-functional global stakeholders as well as regional and local leads, the Manager will be facilitating projects with our global agencies, including campaign activation, optimization, and global thought-leadership on creative excellence. The successful candidate will possess a strong drive to succeed, passion and curiosity for digital, creative brand storytelling, an entrepreneurial mindset, and strong leadership traits.

Responsibilities
o Support creative development, activation and optimization of global campaigns, including Visa's Olympic Games and FIFA World Cup sponsorships
o Manage global creative executions and go-to-market program development end-to-end (strategy to execution to implementation) to support geographies with content and creative assets
o Support development of all guidelines/training tools delivered in support of creative and communications platform
o Manage creative performance reporting and analytics and provide strategic guidance and thought leadership on how to optimize campaign
o Stay current on creative trends and platforms, acting as a brand evangelist, leading curation of thought-leadership, inspiration and creative best practices
o Maintain ongoing awareness of Visa and competitive global landscape, making strategic recommendations for how to continue to enhance the brand and achieve leadership

Key Partners
o Marketing leads on Global, Regional, and Local Teams
o Global Sponsorship Team
o Corporate Communications Team
o Visa Agency Partners

Reporting Relationship
o Reports to Senior Director of Global Creative
o Minimum 7 years business experience, with majority in marketing, advertising or brand management - preferably within a global organization
o Must have experience managing and executing traditional campaigns and digital/social media programs
o Understanding of social and digital marketing tools and processes and ability to integrate digital solutions to drive the success of our global brand in the online space
o Experience in Sports & Sponsorship Marketing a big plus
o Passion for content marketing and brand storytelling
o Experience creating and launching multi-platform content (web, mobile, video)
o Advanced understanding of interdependencies between Paid, Owned and Earned channels
o Experience working on award-winning marketing programs recognized for creativity/innovation
o Skilled at translating business requirements into creative briefs and development
o Interest/passion for communications, possess an understanding of current practices and trends
o Strong working relationships with and management of external agency partners
o Ability to collaborate successfully in a highly matrixed organization
o Ability to partner, communicate and navigate through multiple disciplines and organizational groups
o Experience building Executive Level communications and delivering presentations
o Proficiency in MS Project, Excel, Word and PowerPoint is required
o Bachelor's degree required
o Demonstrated leadership competencies:
o Strategic thinking and thought leadership
o Proven track record in leading large scale projects
o Teamwork, interpersonal & relationship-building skills, and ability to lead by influence and example
o Strong written and oral communication, including large-group presentations
o Executive presence
o Ability to identify improvement opportunities and translate into actionable solutions
A little about us:
As a global company at the forefront of the electronic payments industry, Visa is a dynamic organization.

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