Global Marketing Director/Global Marketing Lead (GML) – Prolia

  • Company: Amgen
  • Posted: January 12, 2017
  • Reference ID: R-29267
The Global Marketing Director/Global Marketing Lead (GML) is a critical role in the Global Marketing organization that has a significant impact on products at all stages of the product lifecycle. The GML is responsible for maximizing the value of assets and developing successful global brands and franchises by providing commercial guidance on development stage assets, developing and implementing global launch strategies, optimizing the impact of marketing budgets, managing the lifecycle of marketed products and supporting business development's efforts to license and acquire external assets.
Key responsibilities of this position:
The GML serves as the primary Global Commercial Operations (GCO) interface with Research & Development and Operations. The GML will provide commercial leadership throughout the lifecycle of the product and be the critical conduit for capturing and disseminating GCO best practices across regions.
This position will be in the Bone Health space, focused primarily on a high growth marketed product. The role will report to the Executive Director, Global Marketing Bone Health.
In this complex and demanding role, the GML will be responsible for the following:
Representing commercial as a key contributor of the cross-functional Global Product Team (PT)
Leadership of the Global Insight and Brand Platform Team including global and region representation of Marketing, Research, Payer and other commercial functions
Development and execution of the Global Commercial Plan (GCP)
Ensuring that Amgen maximize the value its pipeline and inline brands
Leading all Global Marketing activities for assigned brands consistent with agreed Global Marketing processes
Provide Commercial input on Business Development efforts
Manage and coordinate with our Partners
Key activities and accountabilities include the following:
Institute, communicate and be the Global steward of the commercial vision for the product
Forge strong relationships and cross-functional collaboration and regional collaboration
Represent commercial interests on Research Project Teams and licensing teams
Develop and maintain core positioning and branding and ensure this is executed globally
Lead development and implementation of the Global Commercial Plan
Understand and Champion regional interests with a create consolidated and integrated global marketing perspective
Partner with the Insight and Brand Platform Team members including regions and functions to ensure delivery of the GCP
Facilitate high quality and timely cross regional product specific knowledge and best
practice sharing
Partner with market research to develop global market research strategy and oversee execution
Manage global marketing budget in support of the above
Basic Qualifications
Doctorate degree and 4 years of marketing experience
Master's degree and 7 years of marketing experience
Bachelor's degree and 9 years of marketing experience
Preferred Qualifications
8+ years of experience and a track record of success in commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
A proven best-in-class marketer with experience developing and implementing innovative marketing and commercial strategies for products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience in Global marketing.
Experience living and working outside the United States. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world.
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs.
Prior experience in a tactical, "line" marketing role, implementing marketing strategies in local markets.
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
Solid understanding of global market access, pricing and reimbursement issues.
Experience supporting product licensing and acquisition transactions. Has contributed commercial expertise in evaluating internal assets and prioritizing external opportunities. Has supported transactions by conducting due diligence, evaluating market dynamics, contributing modeling assumptions, and assisting with valuation.
Exceptional commercial acumen and instincts, excellent marketing capabilities, strong strategic thinking capabilities, analytical skills, and verbal and written communication skills, superior cross-functional collaboration skills, the ability to operate globally and locally, highly effective influencing skills, unquestioned integrity and strong business ethics and commitment to company values and culture.
Amgen is committed to unlocking the potential for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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