Global Marketing Executive Director – Bone Health

  • Company: Amgen
  • Posted: January 12, 2017
  • Reference ID: R-31668
The Executive Director for Osteoporosis Market Growth is a newly created position and is critical for Amgen and the Bone Health organization. This role will have significant impact on the near- and long-term success of our portfolio of Bone Health products.
The Executive director position is responsible for complex marketing and commercial programs, analytics and data management that feed the strategies for these programs, functioning in a demanding cross-functional organizational in a collaborative manner and operating globally as well as locally with influence.
Key responsibilities of this position:
The Global Marketing Executive Director will be responsible for assessing market development opportunities for the osteoporosis market, and developing & implementing a comprehensive strategy and plan to realize the opportunity. In this capacity, you will assemble & lead a broad cross-functional, cross-geographic team and collaborate with other teams to ensure alignment and synergy, including the Prolia Product Team (PT), romosozumab PT and BoNITA Franchise Strategy Committee (FSC).
In this role you will be responsible for the following:
Development and execution of Global Market Development Plan
Ensuring that Amgen maximize the value its pipeline and inline brands
Leading all Global Marketing activities for market development consistent with agreed Global Marketing processes
Provide Commercial input on Business Development efforts
Manage and coordinate with our Partners
Key activities and accountabilities include the following:
Generate internal & external landscape understanding
Characterize and shape the market opportunity
Create strategic options and highlight critical capabilities needed
Recommend & finalize the strategy
Develop an execution plan and execute the strategy
Forge strong relationships and cross-functional collaboration and regional collaboration
Facilitate high quality and timely cross regional product specific knowledge and best
practice sharing
Co-development of documentation and portal materials and presentations
Manage global marketing budget in support of the above
Commercial Acumen. Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices.
Strategic Mindset. Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks. Develops and articulates a strong, value-based strategy.
Collaboration Skills. Works effectively in a team-based organization, collaborates cross functionally, builds alignment around key objectives and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up.
Presentation Skills. Develops and delivers concise, relevant and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility and maturity to influence senior management.
Integrity. Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to company values and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners and other stakeholders.
Basic Qualifications
Doctorate degree & 6+ years of marketing experience
Master's degree & 10+ years of marketing experience
Bachelor's degree & 12+ years of marketing experience
6+ years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Preferred Qualifications
8+ years of experience with a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
Experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value.
Prior experience marketing products targeting bone health.
Prior experience in commercial positions with global responsibilities.
Experience living and working outside the United States.
Possession of an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world.
Broad therapeutic area expertise.
Osteoporosis experience.
Experience in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets.
Experience supporting partnered assets/programs.
Prior experience in a tactical, "line" marketing role, implementing marketing strategies in local markets.
Solid understanding of global market access, pricing and reimbursement issues.
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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