BabyCenter is seeking a passionate and talented Analyst to provide
analytics and insights to support cross-functional product teams. This is a full-time position at our headquarters in San Francisco.
BabyCenter is the #1 pregnancy and parenting digital destination, reaching
more than 45 million parents a month in every corner of the globe through its 11 owned and operated properties
in 9 different languages.
In the United States, 8 in 10 new
and expectant moms online use BabyCenter each month. BabyCenter provides
parents with trusted information, advice from peers, and support that’s
Remarkably Right® at every stage of their child’s development. Products include
websites, mobile apps, online communities, email series, social programs, print
publications, and public health initiatives.
BabyCenter leverages its
industry-leading audience engagement to provide unparalleled insights and
innovative marketing solutions to the world’s top brands, retailers, and
institutions. BabyCenter is also committed to improving maternal health
globally, and, through its Mission Motherhood campaign, works closely with nonprofits,
NGOs, and governments to help make motherhood safer for all women.
BabyCenter: Thriving on a diverse company culture, celebrating the
uniqueness of our employees, committed to inclusion, and proud to be an equal
Our Analytics team plays an essential role in
supporting the company. As a Global Product Analytics Manager, you'll work
closely with our App, Community, and Site teams to support their day-to-day
reporting needs, ad hoc projects, and longer-term analyses in order to provide
insights from the data and make strategic suggestions.
This is a full-time position at our headquarters
in San Francisco.
with internal product owners to understand needs and develop custom analyses.
KPIs to monitor products and for new product updates.
guidance to the product and engineering teams to implement needed tracking in
new product features.
and maintain dashboards to track KPIs and increase data visibility throughout
with engineering and QA teams to ensure data is being collected properly,
cohesively, and understandably.
the product team in A/B testing new product features and updates.
regularly with key stakeholders to share data and seek feedback on what
information would be useful.
insights on the numbers across the company, including to directors and
executives, and make suggestions on where to focus strategic efforts.
on the success of new product features and updates.
the data regularly for possible errors or changes, and report on those
work with, review, and recommend vendors to track and report on our products.
with the Data Engineering team to ensure data completeness and fidelity.
- Work with and
understand raw data, including working with Data Engineering team to meaningfully
summarize complicated data sets so they can be queried more quickly.
degree, ideally with a focus on statistics or business
minimum of 4 years of business experience
skills and proven ability to manipulate large quantities of data
with databases; SQL skills desirable
communication, writing, and presentation skills
to interpret data and explain complex behaviors and analyses
to provide appropriate and actionable business recommendations to directors and
ability to understand team objectives and translate questions into insightful
ability and interest in quickly learning new analysis tools and software
project management skills
analyzing user behavior on a website and/or app, including engagement,
retention, and behavior modeling.
with online community analytics, e.g., comments, likes/replies, engagement
working for an online publisher with an ad-supported business model
with Adobe Analytics (Omniture), Localytics, or other web and app tracking
with Looker, Tableau, or other data visualization software
with a statistical programming language such as R or a scripting language such
in a kanban or agile workflow environment, using Jira or other tools
United States-California-San FranciscoOrganization
BabyCenter, LLC (6009)Job Function