Global Senior Brand Manager

  • Company: Johnson & Johnson
  • Location: Jacksonville, Florida
  • Posted: September 16, 2016
  • Reference ID: 5421160906-en-us

Johnson & Johnson Vision Care, Inc., a member of the Johnson & Johnson Family of Companies, is recruiting for a Global Senior Brand Manager located in Jacksonville, Florida.


Johnson & Johnson Vision Care (“JJVC”) specializes in disposable contact lenses, which it markets under ACUVUE® Brand Contact Lenses. Ever since the ACUVUE® Brand transformed vision correction in 1988 with the world's first soft disposable contact lenses, we've passionately pursued new technologies and the highest quality standards. We're proud that ACUVUE® lenses are worn by more people than any other brand.


This position is the Global Senior Brand Manager for the ACUVUE® DEFINE® Contact Lens Brand (#1 global beauty lens brand in the marketplace.)  This position supports the Director, creating and enabling the Brand portfolio strategy and plans (consumer, professional, digital integrated marketing communications for ACUVUE® DEFINE®  Brand) with Global Agency Team and relevant communications deliverables in partnership with the Innovation & Pipeline  team, the Brand Equity and Marketing Communications team and Global Strategic Insights within the Global Strategic Marketing Team.


The Global Senior Manager will support the Director, GBM, Beauty with leading all strategy, brand business direction setting and global demand generation plan creation and deployment for the ACUVUE® DEFINE® Brand Contact Lenses across a global landscape.  The role is critical in delivering the company’s market creation commitment and demand generation plan development and implementation across a number of new markets in addition to the new product launches in existing markets.


The Senior Manager focuses on the Global Brand’s new product launch strategy within Beauty and plans relevant communications and demand generation deliverables (consumer, professional, digital integrated marketing communications for the Brand) with the Global Agency Team in partnership with the Innovation & Pipeline team, the Brand Equity and Marketing Communications team and Global Strategic Insights team.  They also contribute to business plan creation and implements actions from the strategic plan based on company priorities for the brand. The successful incumbent will partner with the appropriate Regional Brand leads to assist with the development of global share, sales and brand health targets.

Additional responsibilities:
  • Contributes to the assessment of global brand and competitive marketplace performance (sales, share and competitive activities) and assists in developing action plans with Regional Brand Leads to drive advancements in the Beauty business performance.
  • Helps build the DEFINE brand offering including brand definition architecture, while ensuring equity design guideline adherence with appropriate Regional Brand leads.
  • Assists with the creation and ongoing execution of the brand messaging strategy and integrated communications in partnership with Global Brand Equity team, Global Agency Team and appropriate Regional Brand Leads.
  • Drives the launch of the New Beauty Product/ variants with aligned positioning and integrated communications strategy for eye care professional and consumer audiences – includes seamless collaboration with innovation leads and a focus on organizational readiness and adherence to the Launch Excellence process for new markets.
  • Collaborates with Global Strategic Insights to provide marketplace relevant insights and implications for demand generation (inputs into communications strategy, messaging, and mediums intended for eye care professional and consumer audiences that deliver measurable business and brand results).
  • Partners with Global Strategic Insights to assess demand responsiveness to enable a more effective and efficient marketing mix in key markets for DEFINEand its role within the total portfolio of Global Brands.
  • Supports the delivery of Claims and Evidence-based messaging through strong collaboration with Global Strategic Insights and Global Professional, Medical & Clinical Affairs Teams and Plan of Action leads for consumer-facing and eye care professional-facing audiences.
  • Measures and assesses marketplace business results (brand market share, sales and competitive performance) and initiates/supports action plan development in partnership with Regional Brand Leads.
  • Participates in the executive sales and operations planning (ESOP) process to ensure global forecast management (planning and supply) vetting from regional feeds and, if needed, supply prioritization.
  • Assists with development of a top down and bottom up business plans with a global/local frame of reference; Adheres to environmental policies and procedures.
  • Supports department environmental objectives and engages in Credo-based decision-making.

  • Bachelor’s degree is required; MBA or equivalent strongly preferred
  • Minimum eight (8) years of progressive marketing experience or equivalent is required with a minimum of four (4) years of Consumer Packaged Goods (CPG) experience and/or with medical device experience preferred.
  • Global brand management experience preferred with a demonstrated record of marketing leadership including integrated communications/advertising delivery, new product launches, business plan development, and/or classical marketing training. 
  • Prior experience working with market research, advertising agencies and agency management is strongly preferred. 
  • Prior experience in Beauty industry a plus.
  • A demonstrated ability to influence cross-functional and senior management to impact decision-making is required as well as a demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities.
  • Prior experience in healthcare professional marketing a plus.
  • Prior commercial line management experience with coaching and mentoring skills to develop team members is strongly preferred. 
  • Prior experience working with Legal, Regulatory and Global partners is preferred.
  • This position may require up to 25% domestic and international travel and will be based in Jacksonville, Florida.  

Primary Location
United States-Florida-Jacksonville
Johnson & Johnson Vision Care, Inc. (6094)
Job Function
Product Management

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