DePuy Synthes Companies of Johnson & Johnson is recruiting for
a Group Product Director, North America (NA) Regional Marketing –
Craniomaxillofacial (CMF) in West Chester, PA.
DePuy Synthes Companies of Johnson & Johnson is the largest,
most innovative and comprehensive orthopaedic and neurological business in the
world. DePuy Synthes Companies offer an unparalleled breadth and depth of
products, services and programs in the areas of joint reconstruction, trauma, spine,
sports medicine, neurological, craniomaxillofacial, power tools and
biomaterials. Building on the legacy and strengths of two great companies, more
agile and better equipped to meet the needs of today’s evolving health care
environment. With a focus on activating insights to develop innovative,
comprehensive solutions, we are inspired to advance patient care in greater
ways than either company could accomplish on its own.
DePuy Synthes CMF is the worldwide leader in the development of
products to treat orthopaedic CMF and other bone deformities. The company
is headquartered in West Chester, PA and Solothurn, Switzerland and employs
over 1,000 people worldwide. This position is located in West Chester, PA
and is responsible for the US downstream marketing of the CMF product
The Group Product Director, NA Regional Marketing CMF will report
to the US Franchise Head – Senior Director of Marketing for Trauma and CMF.
Responsibilities of the Group Product Director, NA Regional Marketing CMF include
but are not limited to:
Lead the US CMF Marketing team to achieve US business plan objectives of sales,
net income, gross profit, inventory and price on an annual basis. Manage
expenses within budget. Increase company’s leadership position in the US CMF
market. Develop and execute strategies to protect and grow company’s #1
position in the CMF market
Product Launch Execution -
Responsible for leading and executing impactful US product launches.
Specific responsibilities include the development and execution of regional
price strategy, US promotional plan based on global marketing campaign
strategy, product training plan (sales force & surgeons), sales
forecasting, customer targeting, inventory allocation and roll-out plan, sales
tools and communication, etc.
CMF Business Support -
Serve as the “bridge” between the US Sales team and rest of the company to
ensure strong alignment around company’s business objectives, key strategies,
and execution of business plan. Develop strong relationships with all key
functions, sales force and surgeon customers.
Planning & Execution -
Develop and execute effective business plans related to grow the CMF
business. Apply understanding of the sales process to create well
positioned market messaging that can drive customer and sales behavior and
obtain appropriate field equipment investment. Partner with Professional
Education & Tradeshow groups to build promotional plans around key events
and provide on-site support. Develop insights into US customers’ products and
services needs to provide effective inputs for Franchise marketing portfolio
of key US initiatives –
Lead and support key initiatives in the NA region including collaboration with
the Strategic Customer Group, Pricing, Franchise, etc. for the implementation
of cross-selling partnerships with other J&J companies and strategic
alliances with external partners, upgrading customer to new technologies and
obsolescence of older products.
Culture and Talent Development – Manage and develop marketing talent. Identify marketing ‘bench’ and mentor talent
across the organization. Promote a
culture of innovation and marketing excellence.
Nurture strong relationships between marketing and sales teams. Ensure
the company is focused on meeting customer’s need and be a positive agent for
change within the organization.
- A minimum of
a Bachelor’s Degree is required. An MBA or Master’s Degree is preferred.
- A minimum of
10 years’ progressive business
experience in any of the following areas: Marketing, Medical Device
Product Development, R&D, Medical Device Sales, or a combination of
Sales and Marketing is required
learning agility is required
leadership of cross-functional teams; high EQ; ability to coach and develop talent are
experience, experience managing direct reports, or project management
experience is required
in marketing and launching new products, services and programs to the
healthcare community is highly desired
developing and executing successful business plans is preferred
interacting with key customers and sales force stakeholders is preferred
written and verbal communication and presentation skills are required
- The selected
candidate must have the ability to work in a hand’s-on, fast paced,
customer focused environment and have a thirst for learning new things
position requires up to 40% domestic travel including occasional weekends.
United States-Pennsylvania-West ChesterOrganization
Depuy Orthopaedics. Inc. (6029)Job Function