Growth marketing lead
Location:
San Francisco , California
Posted:
October 21, 2017
Reference:
R0018078

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

The New Product Development organization is focused on exploring adjacencies and pushing the boundaries of traditional e-commerce. We are looking for smart creative thinkers that are entrepreneurial, critical of the current experiences around them and innovators who are energized to re-imagine the way people, brands and services mesh in the digital world.

The Growth marketing manager will conceive and execute the user acquisition and engagement strategy. Data driven and results focused, the role lives at the intersection of data, product, engineering, and marketing.
In this role you will build strategic, innovative user acquisition and engagement plans to drive awareness, consideration and loyalty for our cutting edge products. She/He will work with teams across Marketing, Business Development, Product, Research, Analytics and Design to maximize engagement and awareness from existing products, to launching new products, to investigating the next generation of products for the organization.

Primary responsibilities:

    • Work with the team to develop strategies for acquisition, retention and reactivation through multiple channels, including SEM/SEO, contextual targeting, retargeting, traditional marketing and inbound channels (Paid, Owned, and Earned Media)

    • Design and implement tests that bring users in and keep them going down the path, Support product to understand where and why users leave, then design and implement tests to bring them back.

    • Prioritize growth needs & testing rhythms

    • Bring disruptive thought leadership for the next set of partnerships and product growth hacks to create new avenues for growth

    • Manage paid and unpaid social and engagement channels - user acquisition, communication, feedback collection, virality and retention

    • Work with Marketing, PR and internal communication stakeholders to execute on an innovative and impactful go to market and user engagement plan

    • Distill feedback and insights from the engagement channels, Analytics, Research, and product to drive improvements in the product

Skills and experience:

  • ~5 years of relevant experience

  • Strong background in user acquisition, Marketing and engagement

  • Strong organizational, project management skills

  • Strong product management skills

  • Strong analytics and insight extraction skills

  • Strong communication and presentation skills

  • Must be innovative and demonstrate an ability to apply new thinking to a problem

  • Must be a doer, a go getter, restless

  • Capable of running with ideas with only minimal direction

  • A plus: background in business development

  • A plus: background in inventory and merchandising

  • A plus: experience in social media hands on management; Ad campaigns, targeting, viral , social pages/groups management, messaging and framing, SEO, P&L management

  • Enthusiastic about the latest mobile, commerce, consumer internet trends and emerging technologies

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R0018078

A little about us:
eBay is a global commerce platform and payments leader connecting millions of buyers and sellers.

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