Hematology Customer Strategy Director
Gaithersburg , Maryland
October 18, 2017
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Hematology Customer Strategy Director in Gaithersburg, MD you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. North American Commercial is the 'face' of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.
At the core of everything we do at AstraZeneca and Medimmune is an unsurmountable passion for improving patient health. We are committed to delivering high standards of sales and marketing practices that are the core of driving commercial success responsibly. Together, we aim to positively impact the world through extraordinary science; and approach the pipeline with the passion, innovation and rigor it takes to be a revolutionary force in biotechnology. 
Our Marketing efforts include medical education opportunities and digital channels of communication that support high standards of medical education through collaborative environments, such as, interactions with peer groups, virtual seminars, conferences and local physician networks. 
We are committed to delivering consistently high ethical standards of sale and marketing practices worldwide. We are driven by the desire to develop innovative medicines that bring hope and improve lives.

The Hematology Customer Strategy Director will be responsible for building brand advocacy, and leading external engagement with key customers across the hematology portfolio, including acalabrutinib and moxetumomab. This individual will support the brand teams and other internal stakeholders/partners in building relationships and advocacy with key external experts (Thought Leaders) across the country. 
The primary responsibility for this individual is to lead the Thought Leader engagement strategy and tactics. Other key responsibilities include: 1) Identifying Thought Leaders / KEEs and developing appropriate engagement plans, 2) Oversee and execute on congress/convention KOL plans.
This position will report directly into the US Hematology Franchise head and will work in close partnership with the head of hematology marketing and the head of hematology sales. In addition, this position will work collaboratively across the IO, Women's Cancer and Lung Cancer Franchise teams, and will play a critical role in ensuring the franchise has a market leadership presence with healthcare providers and key accounts.
The Hematology Customer Strategy Director is responsible for Identifying  Key External Experts in hematological malignancies in both academic and community oncology settings and help build brand advocacy.  Utilizing input from external thought leaders to help build market leadership and commercial strategies, through appropriate tactics (advisory boards, expert consultants, and 1:1 engagements) 
Develop a clear, actionable customer strategy across multiple tumor types including identification and prioritization of key customers.  Building a franchise-wide strategy around speaker programs, including identification of speakers for both promotional and unbranded content.  Working with marketing team to maximize commercial presence at national and local scientific meetings with a common purpose and strategy.  Managing partner agency relationships, workflow and related expense budgets as needed to execute customer engagement, promotional medical education, and congress plans. 
Additionally, the Hematology Customer Strategy Director  will be a direct brand team link into key account teams to ensure all resources are available to the teams.  Will be a member of the US Hematology Franchise Leadership Team and compliant with all external regulations and internal policies --and also ensure broader AZ team is compliant and enforce compliance (i.e., Code of Conduct, US Policy Handbook, and other AZ Policies, Standards and SOPs).
  • Bachelor's Degree; preferably in a relevant field
  • 7+ years of pharmaceutical or Healthcare experience in Marketing 
  • 5+ years Brand Management experience
  • 3+ years Hematology-Oncology experience
  • Exhibit high capability at working collaboratively, thinking strategically, and juggling multiple priorities
  • MBA in relevant field
  • Comprehensive understanding of drug development and commercialization process
  • Exhibit high capability at working collaboratively, thinking strategically
  • Experience in Managed Markets promotions and/or strategy role
  • Experience in Insight/Market Research
  • Sales and/or Sales Leadership experience
  • Oncology or specialty care experience
Next Steps -- Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

A little about us:
MedImmune is the global biologics research and development arm of AstraZeneca

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