Honest Tea Mission Marketing Intern
Location: Bethesda, Maryland
Posted: January 19, 2017
Reference ID: 38955
Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea's product lines include: ready-to-drink bottled teas, Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea, and Honest® Lemonades. All our teas and juice drinks are Organic and Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men's Health "Best Bottled Tea" for seven years and has been included in Women's Health magazine's "125 Best Packaged Foods for Women" for the last three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company.
MBA Internship Overview
Honest Tea offers a summer internship for an enthusiastic and creative MBA student interested in gaining hands-on experience in a mission-driven, but commercially focused, consumer packaged goods company. The intern will be immersed in Honest Tea's fast-paced, ever-changing environment with new and exciting challenges thrown their way each day. Ideal candidates are as comfortable with ambiguity as they are with structured processes. The position will report to the Brand Manager, Natural Channel and Mission.
MBA Internship Responsibilities
The MBA internship will be primarily focused on how to the Honest Tea brand can leverage its mission and heritage to engage and excite consumers. The intern will work alongside Honest Tea's Sales, Operations, Marketing, PR and Graphics departments to develop a holistic understanding of the business and the brand. Key responsibilities:
• Lead the creation of the company's annual Mission Report
• Develop a detailed launch plan for the Mission Report
• Assess the effectiveness of current non-profit partners and relationships (ROI)
• Provide a recommendation on future non-profit partnerships and initiatives
• Manage one-off mission-related projects with our non-profit partners
• Provide recommendations for Honest sustainability reporting & metrics
Interns are considered part of the Honest Tea-m, and as such are expected to participate in experiential marketing initiatives such as The Honesty Index, sample product at local events and attend trade shows, as needed.
Time Commitment & Location
Internship runs full time through the summer at roughly 40 hours per week (for 12 weeks) based out of the Bethesda, MD office.
Qualifications & Cultural Fit
The ideal candidate has a strong interest in understating how a for profit business can make a sustainable, positive impact on humanity and the environment. This candidate will also have strong writing, and appreciate the importance of Honest Tea's unique brand "voice" and "look and feel." This is a great opportunity to help an entrepreneurial enterprise continue its rapid growth and to learn about managing a company from many different angles.
Please include the following in your application:
• Cover letter
• Choose one of the 2 assignments below and write a brief response (600 words or less). Use this assignment as an opportunity to showcase your creativity and perspective.
1. If you were to create the next cause marketing campaign for Honest Tea, what would it be, why, and how would it come to life? Details on Honest Tea's values can be found at www.honesttea.com/about-us/our-mission/
2. If you were to create a new product at Honest Tea, what would it be? Why is it a good fit for the Honest brand and consumer?
To apply for Honest Tea's MBA summer internship email the above materials to email@example.com with the subject line "MBA Internship 2017".
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.
Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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