As a Knowledge & Insights manager, you would be responsible for providing strategic thought leadership through accurate, actionable, and applied Insights pertaining to the Stills & Juice portfolio of brands (70% of time required).
Collaborates with Business Unit (BU) team members to identify the appropriate learning needs (syndicated and custom) forthe business and commission custom research as required. As a Planning Manager to help with the long-range planning process, responsible for sourcing,charting and reporting out on consumer / customer / shopper / economic trendsand insights (30% of time required).
Leverages various information sources and identifies business issues impacting the brand and commercial actions. Provides a strong, informed point of view on how to resolve the issue using research and/or commercial best practices.
Supports yearly business planning process through comprehensive summary and implications of past learning, Market Intelligence & Competitive Intelligence to feed the Situation Assessment phase (beginning) of planning.
Creates and updates Revenue, Category & Brand Maps for the BU to identify growth opportunities
Identifies the need to conduct custom research in order to address specific business issues. Projects range from foundational learning on consumer/brands/competitors (qualitative & quantitative), price/pack/product optimization studies (on-line conjoint, CLT, IHUT and in-market), impact studies (source of volume, trial & repeat, TURF, Market Mix, etc.), pre-market creative evaluation, post-market creative tracking;
Provides coaching/guidance to Still/Juice teams in self-serve insight resources such as Bev360 (Brand Health) and CBL (Consumer Beverage Landscape) databases, the CCV (Coca-Cola Vision) data mining tool
Identifies and recommends best in class suppliers and research methodologies through industry and TCCC linkages Manages and prioritizes Nielsen Analyst' projects in accordance with BU priorities
Manages research suppliers to ensure data integrity, quality of delivery, and increased proficiency in storytelling capabilities Manages Still/Juice research budget of between $0.5-$1 million (swing according to business needs), to ensure ROI and deliver towards OCM (cost management) objectives
Special projects as defined by the Director, K&I or the BU Vice Presidents
Bachelor's degree in marketing, business or related field required
CMRP designation considered an asset
5-7 years research experience, preferably with a balance of research practitioner expertise and proven analytic/ insight application.
Experience in brand management considered an asset
Experience consolidating large amount of disparate information from various sources and preparing a comprehensive and compelling story must be proven
- Strong analytic skills, with the ability to gather and synthesize data from multiple sources, interpret it and turn it into actionable insights
- Solid knowledge of different research techniques including the ability to design research approaches, sampling techniques and research protocols
- Strong collaboration, influencing, prioritization and time management skills to service a large group of internal stakeholders/suppliers with potentially conflicting priorities.
- Demonstrated verbal and written presentation capabilities; proficient with Microsoft PowerPoint, Excel and Word
- Solid knowledge of mainstream quantitative analytic techniques (e.g., survey methods, segmentation, factor analyses, conjoint) used in market research
- Comfortable with seeking out, recommending and employing emerging research techniques/methodologies to adapt to changing consumer/shopper trends (example: strategic/tactical social listening, on-line focus groups/bulletin boards, mobile research, virtual research, neuroscience, etc.)
- Solid project management skills with ability to collaborate with key stakeholders (internal & external) and meet established timelines.
Solid capability in data mining and comfortable adopting data delivery platforms (TCCC-proprietary and Nielsen Answers Desktop/Workstation+)
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.
At Coca-Cola Ltd. (Canada) you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
No relocation offered for this position
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