Lifecycle Engagement Manager
Location:
Highlands Ranch , Colorado
Posted:
November 23, 2017
Reference:
472036-1A

What you’ll be doing...

  • Create and manage key touchpoints and moments of truth across the customer’s relationship with the company, with a goal of creating loyal users and brand evangelists

  • Drive mobile app and social engagement of our user base using state of the art techniques and tools

  • Manage the customer rewards program

  • Develop and manage the customer referral program and incentives

  • Create and execute campaigns targeted at existing customers over the entire journey from onboarding to retention

  • Be the experts with data about how customers are using the service, engaging with our various touchpoints and campaigns

  • Manage martech stack and vendors

  • Define customer community processes and benefits

  • ARPU enhancement and churn reduction program development

  • Drive innovation in mobile and social customer engagement

What we’re looking for...

Role Responsibilities

  • Lead the definition of the customer touch points and the desired experience/potential pain points at each

  • Build programs to address potential pain points or reinforce positive experiences across the journey

  • Identify key moments for offering a reward, asking for an app rating or a social referral

  • Build a customer communications plan across the customer lifecycle

  • Use data to drive decisions about how customers are engaging with our service at key touchpoints

  • Be the central “air traffic control” group for managing communications to existing customers

  • Drive innovative customer engagement tactics through app-based and social interaction as well as localized promotions, events and experiences

Qualifications

  • 4+ years working in loyalty, customer engagement or a customer service leadership role

  • 2+ years of working in consumer product and/or technology brands

  • Familiarity with state of the art mobile engagement tools highly desired

  • BS/BA and MS/MBA degree preferred, or alternatively 10+ years in customer service with a proven track record of identifying pain points and fixing them

  • A process and customer experience orientation, with proven examples of success

  • Be both a left-brain and right brained thinker – an ability to think creatively about the customer experience, but with the quantitative skills to make data driven decisions

  • Strong organizational, negotiation and interpersonal skills to successfully communicate ideas and recommendations to all levels within an organization.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.


A little about us:
Verizon is one of the largest communication technology companies in the world.

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