Manager, Commercial Strategy - OBPPC

  • Company: Coca-Cola
  • Location: Toronto, Ohio
  • Posted: April 03, 2017
  • Reference ID: 40155
The Manager, OBPCC (Occasion Brand Package Price Channel ) supports commercial strategy development with heavy focus on pipeline and score carding management, execution, trade marketing development, look of success enhancement, KBI reporting tracking to standardize analytical approach across the system.
Provides analytical support to inform the strategy development while integrating and reflecting multiple stake holders input (PRGM, CatCom, Commercialization & Marketing). Developing system tools to enable Sales & Filed sales to execute the Commercial Strategy. Manages product & package development through the Stages & Gates process to bring to life the OBPPC pipeline. Manages packaging development pipeline for all SSDs portfolio.

Primary Responsibility

Analyze business performance, Support strategy development, and provide specific new packages and price points recommendations at channel and customer level

Exchange information with RGM, Channel Strategy and Category Managers to understand and identify potential barriers for strategy execution, while informing strategic approach and finding in a collaborative way white space opportunities for the current sparkling architecture.

Understand Look of Success, translate shopper insights into actions (from sources like SONAR) to develop innovative trade marketing materials that will help to enhance the connection at the POS with the shopper.

Manage new product and package development through Stages & Gates process, being primarily responsible to document business case, and steward the project through G1&G2 as well as performing the Post Launch Analysis.

Inform the creative brief development for selected consumption occasion that will reinforce the strategy development with communication Above The Line.

Market visits to validate execution and competitive analysis

Education Undergraduate form engineering or business related
4 years minimum in CPG
Good skills to manage software specially MS office
Highly analytical and proficient in Math
Ability to establish and develop new relationships

Our Company has accommodation policies in place and provides reasonable accommodations for employees with disabilities. If you require a specific accommodation because of disability or medical need, you should advise the hiring manager and submit the request by calling the HR Help team at 1-877-677-6774.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At Coca-Cola Ltd. (Canada) you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

No relocation offered for this position

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