Manager, Creative Activation-

  • Company: Coca-Cola
  • Posted: February 03, 2017
  • Reference ID: 00064019
Job ID: 00064019

  • Develops programming for specific customer portfolio.  Programs include new/greenfield programs as well as tailored national programs.

  • Manages agencies to take projects after concept approval, to release of final art

  • Manages budgets in MEM (stewards PO process) in concert with the Shopper marketing manager or Marketing Activation Manager

  • Acts as subject matter expert to ensure all custom POS, packaging, coupons etc, protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets

  • Manages project and agency creative budgets

  • Supports capability for region use of Coke channel, Design Machine and Kwikee

  • Serves as primary creative interface for local agencies



Job Requirements

  • Minimum Required:  Bachelor’s degree

  • 3-5 years’ experience, preferably with agencies who support the consumer goods/beverages industry

  • Knowledge of brand strategy and application across channel, including local marketing

  • Budget responsibility and management

  • Understands the key drivers of brand health across entire portfolio

  •  Knowledge of key consumption occasions, shopper messaging, and methods of activation

  • Proven track record of achieving sustainable results

  • Bachelor's Degree in Business, Marketing, Communications or related field.


Specialized Technical Skills:

  • Knowledge of Agency capabilities

  • Planning and organizing experience; execution bias for actionBrand architecture/positioning,  TM use, legal guidelines and Vis ID SME

  • Media (tags, scripts, print ads, program ads)

  • Rules development, legal approval process

  • Coupon codes

  • Prize fulfillment

  • Brand Acumen – positioning, role, occasions, vision

  • Collaboration (eg. Region Commerical, Sales and Ops and Agencies)

Coca-Cola Refreshments is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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