The Digital Marketing & Transformation group is responsible for aligning Visa's global digital marketing efforts to deliver maximum impact to business results while maintaining operational efficiency. Our goal is to showcase Visa as the clear leader in payment technology, ultimately driving more consumers to choose and use Visa, more merchants to accept and value Visa, and more clients and partners to take advantage of Visa's global reach.Defines global content management platform vision, identifying key enhancements to external and internal websites, and successfully drives alignment across key internal stakeholders. Manage all aspects of CMS development and enhancements from concept to delivery: effectively translates key business objectives into clearly defined scope and requirements, and partners with Technology organization to coordinate development and implementation of new CMS capabilities. Responsible for defining, documenting, communicating and evolving all critical website operations processes, ensuring awareness and adherence among internal (regional website teams) and external (digital agencies) stakeholders. Responsible for defining, coordinating and implementing all CMS platform analytics efforts including implementation and ongoing governance. Ensures all external + internal website efforts are supported by detailed measurement + analytics. Responsible for coordinating global social media and website governance, including conducting quarterly enterprise-wide audits to ensure adherence to all critical key controls + processes.
Reporting to the Senior Director, Global Digital Marketing Operations + Governance, the Manager, Global Digital Platform Management is responsible for managing enhancements to our content management system supporting Visa's key external (170+ Visa.com country sites) and internal (employee intranet) websites. The individual will lead scope and requirements definition for all new site features and functionality to support key business objectives. In addition, the Manager will be responsible for defining, evolving and communicating all key website processes, as well as coordinating ongoing global governance efforts in support of website + social media marketing efforts.
The position requires strong decision-making, relationship management and influence skills, and a proven ability to think strategically while also possessing a strong attention to detail. In addition, the individual will require strong communication skills (both oral and written), as they will be required to communicate frequently with a diverse group of internal and external stakeholders.
Major Job Duties + Responsibilities:
8+ years of experience leading large-scale web marketing operations, with either client-side or agency experience, and deep knowledge of digital marketing best practices Exceptional project management skills, with keen attention to detail and proven ability of successfully managing multiple complex digital marketing projects on time and within budget In-depth knowledge of web content management systems; Adobe Enterprise Manager experience preferred Strong planning, organizational and problem-solving skills takes initiative, overcomes adversity and creatively solves problems or roadblocks Poised and effective communications skills (both oral and written), with ability to adjust communication style and message based on audience Demonstrates exceptional teamwork, interpersonal and relationship-building skills; leads by both influence and example. Bachelor's degree is required
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do. CyberSource, a Visa company, has been and continues to be a pioneer within the e-Commerce Payment Management world. Our VisaNet network is capable of handling over 65,000 transaction messages per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks.
We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visas sponsorships, including the Olympics and FIFA World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
A little about us:
As a global company at the forefront of the electronic payments industry, Visa is a dynamic organization.