Manager Global Marketing

  • Company: Visa
  • Posted: April 15, 2017
  • Reference ID: 109121911
Company Description
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind - making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Job Description
As part of the Global Brand & Product
Marketing team, this Manager will be responsible for supporting development of product
marketing strategy to drive business growth.
Key responsibilities include helping to develop product marketing
strategies, go-to-market approaches and measurement for key product

  • Support development, definition and
    implementation of global product marketing strategies for implementation
    across relevant Visa regions and markets

  • Help team to identify compelling
    consumer insights for integration into product marketing strategies and approaches,
    supporting implementation of primary research were needed

  • Support development of optimal
    go-to-market strategies for product marketing globally including
    identification of audience insights, recommended messaging and media
    approaches across key channels

  • Help the team to maintain strong
    understanding of competitive marketing strategy and communication as it
    relates to marketing impact

  • Support development of measurement plans
    for key initiatives, tracking progress against goals and providing recommendations
    for optimization (both during campaign and post)

  • Help liaison for other parts of the
    organization including in-market and global marketing teams, Data
    Analytics and Measurement, Product and Finance

  • Support relationship with relevant
    Visa marketing agencies
Key Partners  

  • Regional & Global Marketing
  • Visa Agency Partners
  • Visa Data Analytics and Measurement
  • Corporate Communications Team
  • Visa Product Teams


  • Minimum 5 years business experience,
    with majority in marketing, brand consulting or brand/product marketing management
    - preferably within a global organization

  • Track record of success in
    developing and implementing brand marketing strategy ideally for global
    brands with multiple audiences

  • Strong working relationships with
    and management of external agency partners

  • Demonstrated ability to collaborate
    successfully in a highly matrixed organization

  • Proven ability to partner,
    communicate and manage/navigate through multiple disciplines and
    organizational groups

Additional Information
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.

All your information will be kept confidential according to EEO guidelines.

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