Manager Marketing Analytics (Immunology)
Location:
Durham , North Carolina
Posted:
November 22, 2017
Reference:
WD145186
Basic qualifications:
BA/BS required
2+ years required of marketing or commercial analysis related experience (market research, marketing/sales analytics, forecasting, etc.)

Preferred qualifications:
MBA, MS, or MA
5-8 years (including 2+ years in healthcare) or 2-5 years (2+ years in healthcare) with advanced degree preferred
Demonstrated ability to apply data and analyses to drive high impact business decisions
Strong business acumen
Ability to leverage and synthesize a broad range of information sources to develop insight and generate clear, actionable recommendations that impact decision-making at a business unit level
Deep understanding of the global pharmaceutical industry
Strong verbal and written communication/ presentation skills
Ability to work effectively across a matrix environment and influence without formal authority
The ability to focus and thrive in times of change

Details:
• Develop an in-depth knowledge of brands/segments, competitive environment, business model, and challenges/opportunities in order to proactively identify appropriate research & analytics
• Drive optimal strategic and tactical decision-making for brands/segments through identification and execution of timely, actionable, and methodologically sound research and analyses
• Enable strong connections between the Business Unit and the Insights & Analytics team
• Develop clear, actionable recommendations through synthesizing and integrating findings from a variety of sources
• Design and oversee execution of quantitative and qualitative market research by vendors and provide clear, actionable recommendations; directly execute market research "Snap" studies and ongoing tracking studies (where appropriate); insure methodological soundness of approach
• Conduct analyses of secondary data using business tools (e.g. Excel, Tableau) and provide clear, actionable recommendations
• With vendor/Global team, conduct ongoing Competitive Intelligence and provide clear, actionable recommendations
• Interpret and direct refinement of automated BU performance reports to support brands/segments
• Support Manager, Customer Analytics in completing appropriate secondary data modeling for products/segments; ensure alignment of work with product/segment needs as well as methodological soundness & relevance
• Partner with Advanced Analytics to complete relevant analyses, synthesize learnings, and provide recommendations for brands/segments through the BU's Quarterly Business Reviews
• Drive business efficiency and seamless decision-making for brands/segments through cross-matrix collaboration, especially with Advanced Analytics team, HCP-Payer/Trade Analytics Manager, Sales Analytics team, and Forecasting

*LI-GSK

Contact information:

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