Manager, Marketing Analytics, Ped and Adult Portfolio
Philadelphia , Pennsylvania
December 12, 2017
Basic qualifications:
- Bachelor's Degree
- 5-8 years professional experience
- 2 years experience in either a healthcare or marketing environment

Preferred qualifications:
- Advanced Degree Preferred
- Demonstrated ability to apply data and analyses to drive high impact business decisions
- Strong business acumen
- Ability to leverage and synthesize a broad range of information sources to develop insight and generate clear, actionable recommendations that impact decision-making at a business unit level
- Deep understanding of the global pharmaceutical industry
- Strong verbal and written communication/ presentation skills
- Ability to work effectively across a matrix environment and influence without formal authority
- The ability to focus and thrive in times of change

The Manager of Marketing Analytics handles the process of gathering, analyzing and interprating data relating to past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

The incumbent will recommend, influence, plan and execute research and analytics for adult and pediatric portfolio vaccines within the Vaccines Business Unit (BU) based on an in-depth understanding of the products/segments, competitive environment, business model, and challenges/opportunities
Influence decision making by the brand/segment Marketing Team and BU Leadership Team based on data, analytics and actionable insights
Develop a strong partnership with the supported business through providing strong analyses and recommendations that drive the business
Foster a culture of analytic excellence, strong business acumen, and customer focus

Key Responsibilities

- Develop an in-depth knowledge of brands/segments, competitive environment, business model, and challenges/opportunities in order to proactively identify appropriate research & analytics
- Drive optimal strategic and tactical decision-making for brands/segments through identification and execution of timely, actionable, and methodologically sound research and analyses
- Enable strong connections between the Business Unit and the Insights & Analytics team
- Develop clear, actionable recommendations through synthesizing and integrating findings from a variety of sources
- Design and oversee execution of quantitative and qualitative market research by vendors and provide clear, actionable recommendations; directly execute market research "Snap" studies and ongoing tracking studies (where appropriate); insure methodological soundness of approach
- Conduct analyses of secondary data using business tools (e.g. Excel, Tableau) and provide clear, actionable recommendations
With vendor/Global team, conduct ongoing Competitive Intelligence and provide clear, actionable recommendations
- Interpret and direct refinement of automated BU performance reports to support brands/segments
- Support Manager, Customer Analytics in completing appropriate secondary data modeling for products/segments; ensure alignment of work with product/segment needs as well as methodological soundness & relevance
- Partner with Advanced Analytics to complete relevant analyses, synthesize learnings, and provide recommendations for brands/segments through the BU's Quarterly Business Reviews
- Drive business efficiency and seamless decision-making for brands/segments through cross-matrix collaboration, especially with Advanced Analytics team, /Trade Analytics Manager, Sales Analytics team, and Forecasting

Contact information:

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