Manager, Planning and Performance Management – NRS Customers

  • Company: Coca-Cola
  • Location: Atlanta, Georgia
  • Posted: May 27, 2017
  • Reference ID: 40942
*** this role can be based in Atlanta, the Southeastern U.S. or Eastern U.S. ***
Provides thought leadership for account team in shaping direction Coca-Cola takes with the customer in regard to planning, pricing and trade management
◦Leads annual customer conversation on planning, pricing and trade subjects
◦Leads development of comprehensive multi-year & annual price package plans
◦Works with Trade Spend Optimization team to implement the trade spend optimization principles within customer plan
Stewardship of performance management routine for account leadership team
◦Provides perspective on pricing & promotional ideas for gap closure vs. plan
◦Partners with Sales Leadership & Finance on determining incremental trade investments and pricing exception requests for account base
◦Provides input to Finance Forecast team on mid to long range implications, Trade Spend Checkbook deployment, and guidance on key promotional events
Franchise Leadership role in gaining alignment for price/package/promotion plans across system bottling partners

Lead Customer Annual Price Package Planning Process
◦Stewards population of planning models - work with account managers to ensure that account plans meet overall category goals (Revenue/Profit) and are consistent with price architecture guardrails
◦ Connection point with Corporate/North America on inputs & direction for development of Customer Plan
◦Stewards and gains alignment with bottlers on customer plans
◦Linkage with Trade Spend Optimization -- Ensure that trade spend requirements are met and that event optimization guidance is reflected with customer plans
◦Partners with Sales leadership on all multi-year / strategic customer planning - inclusive of non-price value added initiatives
Pricing & Trade Spend Stewardship:
◦Evaluates price exception requests - accountable for conducting standardized analysis upon each event and determining business impact vs. plan for customer & implications within broader marketplace
◦Partners with finance & sales leadership on determining incremental trade investment decisions that are within the Trade Budget and within pricing guardrails
◦Partners with finance on submission of any exception requests that exceed trade spend budget OR violate pricing guardrails - accountable for representing customer teams business rationale during approval process
◦Works with sales and finance forecast owners to build approved price exceptions request into the business forecast
Support Customer Performance Management Routine:
◦Partners with Sales and Finance to steward management routine requirements -- Inclusive of interpretation of weekly standard reports, development of monthly stewardship sessions and quarterly / trimester business reviews. Scope of responsibility includes all relevant internal & syndicated marketplace data systems - Sales reporting (volume, pricing, gross profit), UPF, Nielsen, Ad view, customer specific systems
◦Responsible for conducting gap vs. plan analysis against volume, pricing & gross profit opportunities
◦Provides perspective on pricing & promotional ideas for closing gap vs. plan - develops fact based evaluation of business impact for contingencies & gap solves
◦Provides perspective and analysis on competitive activity & position within account
◦Provides Guidance on customer Forecast & Checkbook around the following:
◾ Key holiday activities or special promotional events in the near term forecast (within 13 week horizon)
◾ Business Trends in the mid to long range (beyond 13 week horizon)
◾ Partners with Finance on evaluation of accounts' full year trade spend balance - ensuring accuracy in capturing events spend levels; provides perspective back to sales leadership team on most effective means of deploying trade plan to maximize performance vs. category goals

•Bachelor's degree required
•MBA or other graduate degree preferred

Minimum Required:
•3 or more years of experience, preferably in the consumer goods/beverages industry
•Experience in developing business plans / business cases; strategic thinking (forward-looking vision and anticipating of future needs)
•Experience and comfort working directly with Customers
•Experienced in developing Pricing & Promotion structures
•Experience and comfort working directly with senior leaders; aligning senior execs w/ differing perspectives
•Collaborating with customer teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders
•Effectively communicates & builds relationships at all organizational levels
•Effectively works independently with a strong sense of ownership for the results and adherence to Revenue Growth Management principles to drive results

Preferred Level:
•8 or more years of experience, preferably in the consumer goods/beverages industry
•Large Regional Customer Planning
•Customer/Sales management experience
•Price Package / Trade Fund Planning experience
•Influencing Independent Bottler Decisions

Minimum Required:
•Strong analytical skills - ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning
•Extensive experience with price/package/promotion plan development & analytics
•Ability to lead complex analytical exercises/projects and which lead to actionable direction within the marketplace
•Working knowledge of key data systems: planning tools (e.g. Plan Advisor, Scenario Builder, TPO), syndicated marketplace information & data (e.g., Nielsen); forecasting systems (e.g. CAS, KAEP, UFP); internal financial & sales reporting; internal performance management & execution metrics
•Strong negotiating for value skills

Preferred Level:
•Experience developing and managing trade management programs
•Deep knowledge & experience base with core Coca-Cola data systems: planning tools (e.g. CAS, AIP, Scenario Builder, TPO, Plan advisor ), syndicated marketplace information & data (e.g., Nielsen); forecasting systems (e.g. KAEP, UFP); internal financial & sales reporting; internal performance management & execution metrics

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at Coca-Cola Beverages (Shanghai) Ltd. an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in China.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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