Market Analytics Manager
Location:
Warren , New Jersey
Posted:
December 13, 2017
Reference:
WD140234
Basic qualifications:
Bachelor's Degree in Finance, Statistics, Math, Economics/Econometrics or other Quantitative decision sciences
7+ years of experience applying Financial and Marketing analytics to answer business questions & provide actionable recommendations
Understanding of analytic practices and methodologies - Marketing Mix Modeling, Price and Promotion Analytics, etc
Specific experience performing analytics in an OTC or Consumer Goods setting
Some knowledge/exposure to syndicated POS data, media flowcharts
Demonstrated project management skills leading cross-functional teams
Excellent interpersonal & communication skills with strong customer focus and the capability to influence at different levels in the organization
Ability to manage multiple priorities with a commitment to delivering on-time and quality results

Preferred qualifications:
MBA Desired
Extensive experience in Consumer Healthcare setting.
Fluent in English & local market language

Details:
Company Overview:
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette®, Flonase® and TUMS®.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

Job Purpose:
Drive faster, more confident & informed decision making through analytics leading to improved business performance in the market.

Key Job Responsibilities:
Responsible for the development of consumption forecasting for a portfolio of brands. Responsible in providing a consolidated reporting of consumption / shipment for the GSK Consumer U.S business. Embed analytics in the core commercial cycle to improve forecast & category growth accuracy in partnership with local Finance Director for the GSK Consumer U.S business.
Participate in market-level leadership team & address key strategic questions. Lead brand, category, & competitor situation assessment for key brands as part of monthly reporting for a portfolio of brands and total GSK Consumer U.S business.
Work closely with Commercial Finance in financial evaluation of each business case ensuring realistic assessments are made on both volumes and return on investment for the brand and company.
Serve as focal point in the Category Business Unit providing management with a thorough, objective, unbiased assessment and analysis on marketing effectiveness based on profit ROI.
Build strong business partnering relationships with the Business Unit Management Team. Provide insightful advice in terms of Marketing Mix Analysis and brand strategies on how to beat the competition
Proficiency and knowledge of the business unit P&L's including budgeting, forecasting and financial analysis
Deliver Marketing Mix Modeling, A&P optimization, Price and Promotion Analytics by leveraging methodology developed by advanced analytics team
Partner with IT & local business reporting teams who maintain market-level data warehouse to ensure data quality to support analytics. Leverage business intelligence systems & champion self-service utilization within the market. Computer proficiency to design reports to communicate opportunities/issues for business unit management action
Ensure rigorous new product launch tracking with robust target setting & alignment to global standards
Serve as project lead & mentor for local market analysts team

*GSK-LI

Contact information:

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A little about us:
We are a science-led global healthcare company on a mission to help people to do more, feel better and live longer.

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