Marketing Analyst Co-op
Location:
Burlington , Massachusetts
Posted:
February 08, 2017
Reference:
1650227622
About Philips: As a diversified health and well-being company, Philips is focused on improving people's lives through meaningful innovations across three interconnected sectors: Healthcare, Lighting and Consumer Lifestyle. Philips opened its firstU.S.office in 1933, and today, theUnited Statesis the company's largest single market in the world, with more than 22,000 employees and operations at 50 major facilities in 22 states. At Philips, we believe that in order to make something for a person, you first have to be one. That's why, we empower our employees to build personally meaningful careers by encouraging them to take the experiences and interests that motivate them in their daily lives and apply them professionally. Your Challenge: As an integral part of the Philips Color Kinetics Segment Management team, you will work closely with the global market Segment Managers to support the definition and management of the portfolio of lighting system and service offerings by Philips Lighting. Key responsibilities include assisting with market research, competitive analyses, assisting with content development for presentations and global communications, supporting thought leadership activities, supporting value proposition development, and fiscal analysis of sales trends You will be given the opportunity to learn explore and expand your analytical skills, your understanding of lighting systems and the global lighting ecosystem, portfolio management, and support thought leadership activities beyond lighting. You will be interacting with a broad group of engineers, and product management and marketing teams. In this role you will work on individual projects and team projects suited to your interest and skill set. In addition, you will be encouraged to express their interest in any other roles that they would like to contribute to and/or learn more about. Your Responsibilities: • Defining and managing the portfolio of lighting system - Support the documentation of the lighting system offerings, value propositions and target customer profiles. • Market Research - As directed, conduct market research on various topics related to the market segment size, market trends, and projected growth. • Competitive Analyses - Conduct competitive analyses on key competitors lighting systems, financial performance, target applications, and key value propositions. • Presentations - Create and support content for global communication and thought-leadership presentations on various application and technical topics relevant to the market segment. • Value Proposition Development - support the development of value propositions that are meaningful to and resonate with target customers • Fiscal Analyses - Conduct financial analyses of the segment portfolio for trend analyses Your Team: You will be part of the Professional Lighting Solutions (PLS) organization, which is a part of the Lighting organization. You will be reporting to the Sub-Segment Managers for City Parks & Plazas and Bridges, Monuments and Facades, both based in Burlington, MA. In addition, you may be required to support other sub-segments in the Public Segments, including Roads & Street lighting, Transportation, Sports and Arenas, Tunnels, Education and Municipal Buildings. What We Are Looking For • Excellent written and verbal communication skills • Self-starting, self-directed team player who can multi-task in a fast-paced environment • Proven ability to accept responsibility and display motivation to complete tasks in a timely manner while working both independently and as part of a team • Relies on extensive experience and judgment to plan and accomplish goals. Provides a wide variety of tasks with a wide degree of creativity and latitude. Must be flexible as timelines and deadlines change in a fast-paced environment



A little about us:
We partner with people to improve skills, teams and lives every day, and we help them achieve more than they ever thought possible.

Know someone who would be interested in this job? Share it with your network.