Marketing Associate- Paribus
Location:
New York , New York
Posted:
February 08, 2017
Reference:
R15169
678 Broadway (22009), United States of America, New York, New York

Marketing Associate- Paribus

About Paribus

Capital One acquired Paribus, a digital servicing company that leads in automating price protection guarantees in October 2016. As technology start-up based in New York, Paribus helps online shoppers save time with an automated service that gets money back when prices drop on previously purchased items. Capital One and Paribus share the unique goal to improve people’s lives through simple and straightforward digital tools.

Launched in 2015, Paribus’ idea was to automate the process of following up on past purchases to see if shoppers could request a refund from the online retailer. Many retailers offer post-purchase price matches, but most consumers don’t bother to watch the prices fluctuate after they complete the checkout process.

Paribus instead integrates with your email provider – like Gmail, Outlook, or Yahoo, for example – in order to scan your inbox for receipts of online purchases. When it finds one, it will then watch the item for a price drop within the store’s price match claim window. The service works with a number of online retailers, including Amazon, Best Buy, Walmart, Target, Bloomingdale’s, Macy’s, Bonobos, J.Crew, NewEgg, Costco, Staples, Kohl’s, and many others.

Role

As a Marketing associate you will be leading marketing execution for Paribus across all our direct response channels. This role combines creative writing, design and hardcore data analytics with user research and psychology.

Not only will you be leading the media buying and testing for channels like Facebook and online video, but you’ll also work on the downstream conversion funnel and landing page experience for our users. You will obsess over data, breaking down all the relevant metrics and finding pockets of opportunity in every area possible. At the same time, you’ll help execute our marketing research function by frequently talking to users and understanding their response to our messaging and advertising.

You’ll interface with the Paribus marketing and product teams, the Capital One card marketing team and external agencies. This role reports to the Head of Paribus Marketing.

Responsibilities

  • Obsess about Paribus users and champion research insights to deliver compelling and differentiated marketing strategies and tactics that reduce acquisition costs and attract high value users
  • Analyze business results, marketplace trends and consumer insights to inform/ advance positioning, product strategy, claims and marketing strategy.
  • Participate as the marketing lead in collaborative cross-functional teams, partnering closely with Paribus product and Capital One Up-Market card teams, research, creative, legal, compliance, etc.
  • Manage marketing campaigns from concept to launch which includes strategy development, competitive analysis, business case rationale, briefing marketing/creative teams, managing various projects simultaneously, communicating with stakeholders, and bringing marketing best practices and new marketing trends into the work.
  • Effectively execute across a variety of marketing channels including e-mail, web, mobile, display, social, search, online video, direct mail, print, radio, and event/sponsorship collateral.
  • Translate marketing campaign and project learnings into actionable insights and implications to optimize marketing plans.

The ideal candidate will have the ability to collaborate effectively with cross-functional teams, work autonomously, navigate ambiguity, and problem-solve. This candidate will be a highly collaborative, strong team player who thrives in dynamic business environments

Basic Qualifications

  • Bachelor’s Degree or military experience
  • At least 2 years experience in a marketing strategy or at least 2 year experience in brand management or at least 2 years of experience in startups or at least 2 years of experience in e-commerce
  • At least 2 years experience developing and executing successful integrated marketing campaigns, including managing internal and external creative teams
  • At least 2 years of project management experience
  • At least 2 years experience of writing and presenting complex subject matter

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


A little about us:
Headquartered in McLean, Virginia, Capital One® offers a broad array of financial products and services to consumers.

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