Marketing Associate- Paribus
Capital One acquired Paribus, a digital servicing company that leads in automating price protection guarantees in October 2016. As technology start-up based in New York, Paribus helps online shoppers save time with an automated service that gets money back when prices drop on previously purchased items. Capital One and Paribus share the unique goal to improve people’s lives through simple and straightforward digital tools.
Launched in 2015, Paribus’ idea was to automate the process of following up on past purchases to see if shoppers could request a refund from the online retailer. Many retailers offer post-purchase price matches, but most consumers don’t bother to watch the prices fluctuate after they complete the checkout process.
Paribus instead integrates with your email provider – like Gmail, Outlook, or Yahoo, for example – in order to scan your inbox for receipts of online purchases. When it finds one, it will then watch the item for a price drop within the store’s price match claim window. The service works with a number of online retailers, including Amazon, Best Buy, Walmart, Target, Bloomingdale’s, Macy’s, Bonobos, J.Crew, NewEgg, Costco, Staples, Kohl’s, and many others.
As a Marketing associate you will be leading marketing execution for Paribus across all our direct response channels. This role combines creative writing, design and hardcore data analytics with user research and psychology.
Not only will you be leading the media buying and testing for channels like Facebook and online video, but you’ll also work on the downstream conversion funnel and landing page experience for our users. You will obsess over data, breaking down all the relevant metrics and finding pockets of opportunity in every area possible. At the same time, you’ll help execute our marketing research function by frequently talking to users and understanding their response to our messaging and advertising.
You’ll interface with the Paribus marketing and product teams, the Capital One card marketing team and external agencies. This role reports to the Head of Paribus Marketing.
The ideal candidate will have the ability to collaborate effectively with cross-functional teams, work autonomously, navigate ambiguity, and problem-solve. This candidate will be a highly collaborative, strong team player who thrives in dynamic business environments
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.