Marketing Automation Manager
Lansing , Michigan
October 19, 2017
About Us:

At GE, developing people is embedded in our culture and integral to our growth. Developing people is how we have succeeded across industries and around the world. It's how we've sustained a 130-year record of innovation and reputation for leadership. It's how we solve the toughest challenges for our customers and society. Developing people allows us the build, power, move and cure. It prepares us all for the future. Today, that is as important as ever. Globalization and technology are converging with unprecedented speed to reshape every job, workplace and industry. Our commitment to developing people starts with a belief that education systems must align early and always with the changing requirements of the new economy. It continues with the understanding that employers and educational institutions must collaborate over skills development, enabling people to learn new, relevant skills and work smarter over the entire course of a career. And it creates global leaders, people who can navigate the complexity of our times with clarity, courage and integrity. Developing people is commitment that doesn't just make us better; it makes everyone better. Let GE invest in helping you grow both personally and professionally.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The Marketing Automation Manager is responsible for building and managing our marketing automation stack for GE Ventures. Reporting to the Chief Marketing Officer, the Marketing Automation Manager will leverage best practices and capabilities from wider GE Centers of Excellence and agency partners to plan, create, execute, and track highly targeted digital marketing campaigns that advance our thought leadership and commercial performance.

Essential Responsibilities:

The Marketing Automation Manager must possess a balance of analytical, creative, and strategic thinking skills, while being focused on producing and executing high quality digital campaigns. The ideal candidate will have experience delivering digital marketing campaigns through marketing automation and CMS tools to drive thought leadership and demand.

This Marketing Automation Manager will be highly analytical, leveraging data to help drive the long-term marketing strategy and advise on how the marketing organization will invest and optimize its budget.

+ Collect, assess, visualize, report and publish operational, financial, and campaign information

+ Develop a 360-degree view of key GEV audiences (e.g., VCs, entrepreneurs, portfolio companies, internal stakeholders, academic institutions, etc.), conduct segmentation and targeting, and build profiles, engagement, qualification and response models

+ Leverage both qualitative and quantitative data and insights to inform and optimize program, campaign and content strategy

+ Structure, collect, and visualize campaign and marketing data to support decision-making processes; work with appropriate GEV stakeholders to ensure accountability

+ Extract insights from operational, financial, and campaign data to optimize performance; identify and execute opportunities to enhance GEV performance; build mechanisms that automate the collection, reporting, and analysis process

+ Design and build operational, financial, and campaign dashboards; Track and monitor ROI across GEV marketing campaigns; communicate performance indicators to CMO

+ Be responsible for overall system health including maintenance to reduce disruptions.

+ Co-Admin the synchronization between Salesforce and Marketing Automation Platform (MAP) - with Salesforce Admins.

+ Maintain system metrics to track trends in usage and data integrity.

+ Design and provide user provisioning, data cleansing, report and dashboard design, user training, and documentation and marketing program support, within the MAP system.

+ Create lead capture forms and landing pages to support acquisition and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base.

+ Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments, industries and roles.

+ Document processes and procedures for all marketing workflows within Marketo, acting as the primary "power user" to cross-train and support other global marketing users on best-practice use of the system.

+ Understand how the MAP integrates with Salesforce as part of the overall lead management process, and manage and execute system deployment & integration projects for the MAP.

+ Monitor the MAP prospect database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.

+ Collaborating with Marketing and business units to analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness.

+ Launch & optimize a broad range of email nurture programs and ad hoc email campaigns.

+ Manage the email marketing calendar to ensure proper email governance rules are followed.

+ Performs other duties as assigned.


+ Bachelor's degree; educational or work experience in Marketing Automation

+ 3+ years CRM tool (Salesforce) experience

+ 3+ years Marketing Automation Platform (Marketo) experience

+ Experience with analytics tools (DOMO, Adobe SiteCatalyst, Google Analytics, etc.

+ Minimum 7 years work experience.

Desired Characteristics:

+ Ability to lead and participate in strategic discussions

+ Excellent critical thinking and analytical skills

+ Strong interpersonal communication and presentation skills

+ Proactive, self-directed, creative, strategic thinking and able to implement plan via a well thought out process

+ The candidate must demonstrate proven success in an entrepreneurial environment

+ Willing to travel approximately 30% of the time

+ Master's degree in Marketing, Data / Analytics, Economics, Strategy, Mathematics, or equivalent

+ Prior experience in quantitative analysis, data, and informatics; proficiency in qualitative intelligence development leveraging business and marketing intelligence partners, vendors, tools and programs

+ Outstanding communication, leadership and organizational skills; Strong presenter

+ Experience in data strategy, warehousing, management and visualization and knowledge of marketing automation and CRM tools (Marketo/Eloqua/Salesforce preferred)

+ Experience working with modern marketers centered on optimizing the demand generation process.

+ Experience administering a Marketing Automation Platform (Marketo preferred) involving complex buyer journeys across a wide array of products and services. Experience with creation of assets, programs and automations.

+ Comfortable with HTML emails and landing page layout.

+ Ability to create reports in a Marketing Automation Platform (Marketo preferred) and Salesforce.

+ Advanced MS Office and Salesforce skills.

+ Demonstrated experience utilizing qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals.

+ Solid business acumen including a good sense of how a well-integrated Marketing Automation Platform and CRM systems can be utilized to improve business.

+ An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.

+ Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives.

+ Able to meet deliverables and drive your work to completion within specified timelines.

+ Expertise in event marketing, and/or the tradeshow/expo industry a plus.

+ Great communication skills both written and verbal.

+ Able to present ideas and solutions to many audiences including senior management.

+ Can work cross functionally in many areas without being constrained by your job function.

+ Strong project management skills, excellent communication skills and be comfortable working in a fast-paced environment.

+ Able to work independently. Formulate and execute a self-driven engagement plan

+ Able to organize, prioritize, and manage multiple projects, initiatives, stakeholders and vendors/partners simultaneously with appropriate sense of urgency

+ Able to learn new industries, customers and technologies and translate value to internal clients and external customers and audiences

+ Able to analyze, interpret, draw conclusions, and implement solutions on a variety of complex issues

+ Individual must be self-focusing and able to drive the critical few priorities in an environment where many demands and requests present themselves

Locations: United States; California, Massachusetts; Menlo Park, Boston

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.

A little about us:
GE imagination at work.

Know someone who would be interested in this job? Share it with your network.