Marketing Communications Content Writer
Company: EMC is now part of Dell Technologies
Location: Bedford, Massachusetts
Posted: January 05, 2017
Reference ID: 174542BR
RSA is seeking an experienced Marketing Communications Content Writer to assist in developing compelling content that promotes RSA. Projects will encompass a variety of online and offline customer-facing marketing materials such as white papers, roadmaps, e-books, infographics and video scripts to be used in marketing campaigns. This content will focus on addressing different areas of the purchase funnel – awareness, consideration and purchase type content. This is not technical content.
+ Develop marketing content that helps address problems and solutions that arise during the purchase process and relate to RSA’s products, technologies and key industry applications that can be used across multiple marketing channels for lead generation.
+ Collaborate with Product Managers, Engineers and Marketing to learn about the products and proactively pursue other sources to gain a strong understanding of the subject matter.
+ Proactively identify and create the best content strategy to address the purchase process.
Knowledge, Skills and Abilities:
+ Strong editing skills with the ability to understand technical content, edit for organization and flow and add value to the effectiveness of marketing materials
+ Excellent communication and interpersonal skills
+ Excellent communications, editing and time-management skills, as well as the ability to grasp and translate technical capabilities into benefits is a must.
Minimum education and work experience required:
+ Bachelor's degree and 5+ years of professional work experience is required
+ B.A. in English, Journalism, Communications or other related field
+ 5+ years of experience developing and editing marketing content, preferably for a security company.
When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
**Critical Hiring Criteria:**
Marketing & Communications
400 - SECURITY
US - Massachusetts - Bedford