Marketing Communications Strategist
Location:
Hanover , Maryland
Posted:
November 20, 2017
Reference:
2017-6034
Overview
Scope of Position
The marketing communications strategist role supports the development and execution of strategic marketing programs. This position works with the marketing communications manager to drive the creation of external messaging across a variety of mediums. The role partners with company leadership, subject matter experts (SMEs), the marketing communications manager and marketing leadership (when applicable), and internal staff to develop compelling materials including, but not limited to: case studies, collateral, blog articles, event materials, presentations, advertisements and web copy used to showcase TEKsystems' capabilities, promote brand awareness, support sales cycles and drive business development efforts.

Responsibilities
Responsibilities
  • Collateral:
  • Collaborates with SMEs to write copy for external-facing brochures, informational slicks and sales presentations
  • Manages documented timelines / project plans to include: SME interviews, creation of content, alignment of existing messaging, coordination with design team, facilitation of review and approval cycles, and finalization of end document
  • Ensures collateral provides the audience with insights into market trends, services offered, delivery models, key differentiators and the value proposition that each business area offers to clients
  • Ensures final materials are within brand and compliant with our internal style guide

  • Case Studies:
  • Prepares external-facing case studies on a quarterly and ad-hoc basis
  • Manages the entire case study production process and associated timelines
  • Conducts interviews with relevant stakeholders to fully understand project drivers, client pain points, solutions and benefits achieved
  • Manages all associated edits from SMEs and stakeholders, and works with our internal design team to ensure content is formatted within brand

  • Website Content:
  • Writes, edits and proofreads online copy for our external website, presenting company capabilities in a compelling and concise manner
  • Partners with colleagues to ensure content addresses our various brand personas and meets SEO best practices
  • Develops relevant story ideas and creates associated articles for the corporate blog
  • Collaborates with our web team to optimize site content to stay current with content marketing best practices and industry trends

  • External Outreach:
  • Supports marketing's events and public relations teams in writing and editing content for sponsored events and PR campaigns
  • Supports major research projects by working with internal stakeholders and marketing teams to develop white papers, infographics and executive summaries-building outlines and integrating research-with support from the marketing communications manager
  • Works with the design team to develop concepts and draft scripts for videos aligned to major research projects and other marketing initiatives
  • Partners with the design team to develop copy and concepts for advertising requests

  • Editing and Message Alignment:
  • Follows AP Style and our internal style guide to copy edit a variety of materials upon request
  • Edits nonmarketing stakeholders as needed for grammar, messaging and flow
  • Ensures external communications and all marketing materials are consistent with TEKsystems' brand and messaging guidelines


Qualifications
Required Qualifications
  • 3-5 years of corporate marketing experience; i.e., branding, messaging and competitive positioning
  • 3-5 years of professional writing/editing experience; i.e., collateral, case studies, web copy
  • Strong organizational, project management and analytical skills
  • Excellent written and oral communication skills
  • Detail oriented
  • Demonstrated ability to handle multiple projects and timelines effectively
  • Proven ability to interface/collaborate with multiple stakeholders
  • Working knowledge of Microsoft Office Suite, including Word, Excel, Outlook and PPT
  • Bachelor's degree in related field

A little about us:
TEKsystems provides corporations with IT staffing, talent management expertise and IT services, enabling them to meet their business objective.

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