Marketing Consultant, Strategic Initiatives - Brighthouse Financial

  • Company: MetLife
  • Location: Charlotte, North Carolina
  • Posted: January 24, 2017
  • Reference ID: 39581-en_US

Job Location: United States : North Carolina : Charlotte  


In January 2016, MetLife announced a plan to pursue the separation of a substantial portion of its U.S. Retail segment. Once separated, the new business will be called Brighthouse Financial.


Brighthouse Financial will serve customers the way they want, need and deserve. It will focus on eliminating the complexity, confusion and cost that can get in the way of many Americans who are seeking financial security. We will bring products to the market that add value to our customers’ lives, and will be guided by a common set of values that focus on the customer and drive accountability.


Brighthouse Financial is seeking high-performing team members who are passionate about the company’s mission.  We are laser-focused on adding value to our customers and minimizing complexity in every decision and action. We are building high performing teams who set the bar high and hold each other accountable.


A candidate has been identified.



The Marketing Consultant, Strategic Initiatives is focused on answering strategic questions that drive efficiency, opportunities or improvements in marketing programs or engagement strategy.  Individual will also be focused on identifying metrics and goals for the Marketing organization.  The individual will be charged with fostering a data-based culture within and across all retail marketing functions (product marketing, channel marketing, marketing resources, etc) to enhance understanding of customers with the goal of improving sales.  Sample initiatives include:


  • Marketing Scorecard: Enable a metrics framework with an aligned set of marketing metrics to provide visibility into the reach and efficacy of all marketing activities.  Aggregate marketing initiative metrics to quantify their collective effectiveness and business impact. 


  • Marketing Analytics: Understand leading and lagging indicators that will allow marketing teams to adjust programs to improve performance.  Support marketing mix modeling project to leverage data to improve spend.



  • Develop deep partnerships across core retail marketing functions (product marketing, channel marketing, digital marketing, marketing resources) to gain input on existing metrics, provide recommendations and secure buy-in on most effective reporting approaches; ensures consistent implementation and reporting of agreed upon strategies, tactics and goals.
  • Prepare monthly metrics scorecard for senior management, aggregating marketing and marketing-specific sales data from a variety of sources.
  • Maintain and support development within business intelligence platform by collecting and organizing large volumes of data and validating information displayed to ensure accuracy.
  • Assist with custom analytics and slides for presentations given by senior leadership of retail marketing and other ad-hoc requests.
  • Drive strategic analysis and problem solve to identify frameworks to answer for organization and senior leaders.


  • Bachelor’s degree in related or technical field.
  • 2-5 years of relevant work experience.
  • Appreciation and ability to leverage data from diverse sources and drive actionable insight to guide strategy, business improvement opportunities and profit.
  • Able to learn a variety of diverse products, audiences and define common and uncommon needs.
  • Strong attention to detail with a focus on data integrity and quality of analysis.
  • Ability to present and discuss information to all levels of management.  Ability to bring people together to achieve a common goal – in this case, some parties who may have never been brought together before.
  • Ability to navigate through a large, matrixed financial services organization working with marketing, product and distribution functions.
  • Strong customer focus (internal customers in this case) and analytical and problem-solving skills; ability to create an executable project plan and track and report progress against it.
  • Strong organizational skills and high level of personal accountability; ability to routinely download, label and store data in appropriate places is essential.


Marketing Initiatives and Insight




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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Requisition #: 39581 

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