Marketing Director - (B6)

  • Company: Applied Materials
  • Posted: October 12, 2016
  • Reference ID: 1604330
Recognized as an external thought leader within a strategic function or discipline. Influences the strategy to address internal or external business and regulatory issues. Proactively identifies and solves the most complex problems that impact the management and direction of the business. May participate in the development of the product or business strategy. Leads multidisciplinary projects or initiatives. Progression to this level is typically restricted on the basis of individual capabilities and business requirements. Key Responsibilities
  1. Provides leadership and direction through managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for a broad functional area
  2. Accountable for the performance and results of cross functional groups within a business to integrates products into a coherent portfolio of products focused on the market. Manages portfolio like a "product" (business plan, positioning, buying process, market requirements, and marketing plan)
  3. Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations
  4. Directs and controls the activities of a broad function area and provides guidance to personnel to ensure the efficient operation of the function. Drives the growth process
  5. Maps the needs within targeted markets and analyzes abstract market segmentations. Determines which segments to actively pursue
  6. Works with management team to ensure that overall marketing function is effectively meeting the organization's strategic goals
  7. Creates a product strategy that is integrated with AMAT products
  8. Illustrates the vision and key phases of deliverables for products for a broad functional area

Functional Knowledge
  • Recognized as "guru" or external expert in a function
  • Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field

Business Expertise
  • Influences internal/external business and/or regulatory issues that have an impact on the business

  • Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership

Problem Solving
  • Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions

  • Impacts business direction through the development of innovative services or products

Interpersonal Skills
  • Negotiates with senior management, customers, regulators or vendors to influence decisions

  • Bachelor's Degree
  • 15 Years of Experience
Applied Materials is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.

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