Marketing Intelligence Intern
Location: Murrysville, Pennsylvania
Posted: November 25, 2016
Reference ID: 313688078
As a diversified health and well-being company, Philips is focused on improving people's lives through meaningful innovations across three interconnected sectors: Healthcare, Lighting and Consumer Lifestyle. Philips opened its first U.S. office in 1933, and today, the United States is the company's largest single market in the world, with more than 22,000 employees and operations at 50 major facilities in 22 states. At Philips, we believe that in order to make something for a person, you first have to be one. That's why, we empower our employees to build personally meaningful careers by encouraging them to take the experiences and interests that motivate them in their daily lives and apply them professionally. The Marketing Intelligence group is responsible for providing actionable insights to the business in four primary areas, those are: Market Intelligence (market sizing, share and growth), Customer Intelligence, Competitive Intelligence and Business Analytics. The team works in a dynamic environment and supports global product managers, field marketing managers and business owners. It collects data from database-connected secondary sources and also primary sources (survey development or focus group and interviews). Team members either conduct these processes on their own for specific projects or manage them through vendor relationships. Following data collection, members are responsible for analyzing the data to develop information that can ultimately be used by the business for improved decision-making. Position This position will primarily be a marketing analysis one whereby the successful candidate will work with and support the three MI team members with data analysis of: primary research data, competitive intelligence data and market data. Analysis could include: Primary research data analysis of customer experience/satisfaction scores. Primary research data analysis of new-product concept and development preferences. Collection of qualitative competitive-intelligence data points from identified sources. Monitoring of significant competitors revenue and sales and compilation of results. Skills and Requirements: Analytical thinking and ability to analyze and interpret large amounts of information to synthesize insights. Interest in using or learning how to use business analytics tools for querying internal and external databases. Experience with Microsoft Excel and PowerPoint Experience and use of Microsoft SharePoint helpful.