Digital Marketing Manager

  • Company: R R Donnelley
  • Location: New York, New York
  • Posted: February 06, 2017
  • Reference ID: 205474

RR Donnelley is looking for a Digital Marketing Manager to join its fast growing Corporate Marketing team. The ideal candidate will have experience in the development of awareness programs and lead generation at a B2B company that offers marketing/communication services, software solutions and/or services.

 

Responsibilities

  • Build, manage and implement social media strategy across all channels
  • Develop compelling and powerful online marketing strategies for content series and topical posts throughout the day, week, month and quarter
  • Provide ideas for websites, contests, mini-sites and media promotions to maximize content visibility online, with measured KPIs to validate success of each campaign
  • Build and manage new and ongoing relationships with online publishers and create editorial calendars and publishing schedules
  • Brainstorm, budget, and execute effective online advertising campaigns, creating a strong presence in the desired target market and community
  • Develop influencer marketing strategy to partner with industry leaders and partners to drive awareness and branding opportunities
  • Identify trends and insights to optimize spend and performance
  • Work closely with the Corporate Marketing team to help promote the RRD brand and the company’s business units

 

 

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