Marketing Manager, Digital and Social
Location:
Chesterfield , Michigan
Posted:
January 26, 2017
Reference:
R1021359
Additional Location(s) or Information:
Job Category: Marketing
Level of Experience: Experienced - Non Manager
Requisition #: R1021359

Description:

The Business Entity
Cisco DevNet is the place to create and find inspiring applications, learn about our APIs, and connect with other developers in our communities. From IoT and cloud to collaboration, security and, of-course, networking, we've got you covered. Come learn, code, and inspire.

The Team
Developers and architects are enablers of digitalization at organizations globally. Engage effectively with them, win their hearts and minds, and increase mindshare of Cisco's leadership in various technology areas with them. Collaborate with colleagues and Cisco leadership to develop new compelling content and create effective outreach programs that will reach influencers across industries and geos.

Role & Responsibilities
Automate outreach to developers using marketing automation tools such as Eloqua.
Develop a comprehensive outreach approach and create journeys that are inclusive of various avenues including email, web, events and social based on personas.
Collaborate in a matrixed organization both in marketing and the Business Units to drive outcomes.
Leverage analytics to refine and improve effective outreach with the developer audience.
Empower the entire DevNet organization to become social by creating and driving adoption of a social playbook.
Package deep technical content from SMEs into compelling formats such as infographics, articles, blogs etc. to be leveraged for developer outreach.

Minimum Qualifications
• Bachelor's degree in Business, Communication, Marketing or Journalism
• 1+yrs of experience in Marketing
• 1+ yrs of xperience with email automation tools ie. Eloqua
• Familiarity with technology areas that Cisco participates in.
• Passion in reaching the developer audience
• Excellent written and verbal communication skills

Desired Skills
• Eloqua certification
• Radian 6 certification
• Bluekai certification

Job Type: Experienced
Opportunity Category: Big Data, Cloud, Internet of Everything

A little about us:
We are one, big, techie, employee tribe that changes the world while having fun.

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