Marketing Manager, Digital Marketing

  • Company: LinkedIn
  • Posted: February 24, 2017
  • Reference ID: 1282174644
The Marketing Manager, Digital Marketing at LinkedIn will be integral to the internal digital marketing agency team and be responsible for driving the performance and expansion of our digital marketing program for LinkedIn Learning. You should be comfortable managing large campaigns and budgets across multiple platforms and digital marketing channels. In this role you will be supporting our LinkedIn Learning Digital Marketing lead.
You should be highly analytical, well-organized and a great communicator/listener, with the ability to keep our customer s perspective at the forefront of all strategic marketing initiatives. The ideal candidate will have extensive experience using Adwords, Marin software or equivalent bid management tools, Google Analytics, Facebook and other social media platforms. Furthermore, the candidate will also possess a strong technical background, experience in working with marketing analytics, reporting best practices, pixel tracking systems, 3rd party technologies/agencies, requirements gathering, getting appropriate approvals, keeping schedules and budgets, and reporting program performance internally.
Primary Responsibilities:
  • There will be a large focus on leading the global strategy and execution for SEM, but you will also manage campaigns for display, remarketing and paid social
  • As part of your SEM responsibilities, you will conduct keyword discovery, testing, and optimization; build and execute keyword expansions to drive accelerated program growth
  • Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
  • Report and analyze campaign and keyword performance, on a daily, weekly and monthly basis; compile and present QBRs
  • Provide performance analyses and make spend shift / optimization recommendations across all channels
  • Develop forecasts and ad-hoc projections for spend, revenue and ROI
  • Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan
  • Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
  • Manage tracking initiatives
  • Work with digital marketing agency to optimize and expand upon existing campaigns
  • Work with internal creative team to design ads used for display marketing
Basic Qualifications:
  • B.S. or B.A. is required. B.S. /B.A. in Marketing or related field is preferred
  • 4 years of digital marketing experience
  • Sold knowledge of subscription marketing
Preferred Qualifications:
  • Excellent analytical skills
  • Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
  • Digital agency experience is a plus
  • Excellent communication, interpersonal, and team building skills
  • Ability to solve complex problems
  • Ability to demonstrate resourcefulness, motivation, initiative and leadership
  • Ability to build creative solutions and drive results
  • Ability to work with cross-functional teams including web development, IT, sales ops and field marketing
  • MBA is a plus
  • Experience in the online education industry is also a plus

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