Marketing Manager, Government & Education Industry - Spectrum Enterprise

  • Company: Spectrum
  • Location: Charlotte, North Carolina
  • Posted: December 21, 2017
  • Reference ID: 209860BR

About Spectrum Enterprise

Spectrum Enterprise, a part of Charter Communications, is a national provider of scalable, fiber-based technology solutions serving many of America's largest businesses and communications service providers.

The broad Spectrum Enterprise portfolio includes Internet access, Ethernet access and networks, Voice and TV solutions extending to Managed IT solutions, including Application, Cloud Infrastructure and Managed Hosting Services offered by its affiliate, Navisite. Our industry-leading team of experts work closely with clients to achieve greater business success by providing these right-fit solutions designed to meet their evolving needs. For more information, visit

Position Summary

Spectrum Enterprise’s Marketing Department is currently seeing an experienced, digital savvy Lead Gen Marketing Manager, Government/Education to join the team. This position is based in Charlotte, NC. Marketing Manager – Government/Education will be responsible for development and execution of marketing strategies, demand gen and lead generation acquisition campaigns, and sales enablement tools targeted at the Government and Education verticals. Primary goal is to create government and education targeted creative, messaging and programs to drive a 10%+ increase in overall revenue growth.

Essential Job Functions

  • Develop and implement the government and education acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan

  • Ongoing, independent understanding of the government and education industry’s technology/communication needs, business drivers and pain points and how they translate to Spectrum Enterprise solutions; Development of insightful messaging that drives engagement and lead generation

  • Work with key stakeholders to develop and execute compelling government and education campaign strategies, offers, creative messaging, and appropriate segmentation to generate the required level of vertical leads to support a 10%+ increase in overall revenue growth

  • Interface with key stakeholders to align strategies and ensure proper campaign and sales enablement execution, including finance and legal reviews

  • Work with Digital Segment and Marketing Analytic teams to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance; Analyze and thoroughly understand campaign performance, by segment, by tactic, by market in order to optimize future campaign lead generation performance

  • Manage creative agency relationships in order to execute creative campaign requirements in a timely fashion

  • Track and report on ongoing agency expenses to ensure alignment with budget goals

  • Maintain competitive pricing and quality output from all agencies through ongoing RFPs and price quotes from various agencies in the marketplace

Job Requirements

  • 5+ years of progressive experience in developing and implementing government and education focused programs, preferably in the cable/telecommunications/technology industry

  • B2B (business to business) marketing experience required

  • Government and education industry experience ideal

  • Proven track record of creating and implementing innovative digital customer acquisition programs that align with the buyer’s journey and focus on generating new business leads in support of achieving/exceeding sales growth and revenue goals

  • Prospect targeting utilizing a structured, scientific market segmentation approach that incorporates demographic and behavioral data

  • Development of integrated campaigns involving marketing automation, digital marketing and sales enablement tools to drive engagement and demand generation

  • Creative agency management, creative direction, and associated expense management

  • Oversees the creation, maintenance and distribution of a calendar of all planned government and education focused lead gen marketing activity

  • Must be a team player willing to actively collaborate with marketing peers and key stakeholders to effectively align and communicate key goals and objectives

  • Relevant copy writing and creative samples

  • Exceptional verbal, written and interpersonal communications skills

  • Strong project management skills

Education and Experience

  • 5+ years of B2B marketing experience; Telecom or Technology industry experience is a plus

  • Bachelor's degree from four-year college or university and/or equivalent training, education and experience required; MBA is a plus

  • Experience working with marketing technologies like Eloqua and Salesforce is a plus

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