Marketing Manager- Industry SME - Financial Services Industry
Location:
Raleigh, NC
Posted:
October 05, 2016
Position Type:
Full Time
Category:
Business Development, Manufacturing, Marketing, Public Relations
Reference:
R1020820
Additional Location(s) or Information: Research Triangle Park, US virtual
Job Category: Marketing
Level of Experience: Experienced - Manager
Requisition #: R1020820

Description:

What You'll Do

You will need deep copywriting / content creation capabilities and experience.
You will produces content targeted to financial services customer care-abouts and needs.
You will hold the responsibility to produce content specified by the US country-level Managing Editor.
You must be able to articulate how Cisco products, services and solutions address the needs of the financial services industry.
You understand Financial services market trends and Cisco competitors in this industry.
You will be an active participant as part of a global community for financial services area
You will reviews all project documentation, messaging objectives, product benefits and proactive monitoring of available content as well as content under development
You will gather additional information, if needed, from other SMEs and product/service owners
You will create first draft of content using appropriate templates and guidelines to adhere to brand, journeys, targeted personas and creative platform guidelines. This should include but not be limited to blogs, white papers, case studies, social posts, ebooks, info graphics and videos
You will develop content in accordance with direction from the local Managing Editor(s), works with ME to assess ability to meet schedules, alignment to messages specified by the ME and in the editing processers additional information, if needed, from other SMEs and product/service owners
You will have the ability to follow a defined process and utilize content production tool for all deliverables

Who You'll Work With

Are you a financial services industry expert? Looking to create content and deliver industry-differentiating value proposition messaging that addresses financial services business imperatives? Apply your industry and content creation expertise to a team focused on the unique needs of the financial services industry. Develop compelling content to support targeted programs to financial services personas with a "digital-first" approach. Be a key part of a customer experience team that focuses on the financial services industry.

Who You Are

You offer Financial services industry experience and expertise, including 5 years copywriting / content writing experience, ideally for technical solutions. Includes direct mail, web page content, email, briefs, white papers, and other marketing communication assets
You offer Digital marketing experience - spanning internet, mobile devices, display advertising
You offer content management system (CMS) experience
You offer excellent writing skills
You offer Project management experience
You are able to work within brand guidelines and creative platforms
You have a strong understanding of content workflows, approvals and governance processes
Eloqua (or similar Marketing Automation tool) and Content Management Platform experience a plus
You offer excellent creative and communication skills
You have deep product, service, customer, competitive and market knowledge
You have demonstrated writing ability and some level of ability to work with graphics and video
You offer experience working with agencies for production, particularly with graphic/video formats

Why Cisco

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren't afraid to change the way the world works, lives, plays and learns.

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.

We Are Cisco

Job Type: Manager
Opportunity Category: *None
A little about us:
We are one, big, techie, employee tribe that changes the world while having fun.

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