Marketing Manager, Wound Care Innovation, GFO

  • Company: Johnson & Johnson
  • Location: New Brunswick, New Jersey
  • Posted: March 07, 2017
  • Reference ID: 3835170306-en-us

The Marketing Manager, Wound Care Innovation is a key strategic leadership role within the Global Franchise Organization (GFO), focused on accelerating global growth via breakthrough innovation on one of Johnson & Johnson’s iconic and beloved brands, BAND-AID® Brand.  This position reports into the GFO Marketing Director, Innovation and Strategy and will be based in New Brunswick, NJ. 

Specifically, the Marketing Manager will:

  • Lead several key Wound Care Innovation initiatives. Responsibilities will include defining a clear project scope and working closely with the Project Management group to lead the initiatives globally.
  • Take approved projects through the stage gate process in partnership with the cross-functional team (R&D, Finance, JJ Design & Project Management) and regional leaders to ensure timely launch execution within financial parameters.
  • Translate the Wound Care Innovation Territories into tangible product innovation. Work closely with the Global Strategic Insights (GSI) group to hone in on key territories, validate and refine consumer insights through consumer research, develop product concepts and present aligned recommendations to the Wound Care Leadership Team (WCLT).
  • Help shape the global Wound Care 5-year pipeline, partnering with Global Need State and Equity leaders to ensure it is grounded in the global need state strategy, delivers brand strategic objectives, and maximizes regional relevancy.
  • Maintain strong relationships with the Regional GFO leaders to ensure a strong and aligned connection on all current and future innovation projects.

BAND-AID® Brand is a Johnson & Johnson Global Mega-Brand with over $500MM in global sales across adhesive bandages and first aid.  The brand has led category innovation for over 90 years and built a strong emotional connection with generations of children and caregivers.  Tremendous opportunity exists to shape the fundamental foundation of this iconic equity, accelerating future growth opportunities for category and geographic expansion. 

The Marketing Manager, Wound Care Innovation will play a leadership role in defining the Wound Care Portfolio framework and developing the brand innovation strategy and pipeline, working in close connection with the global Wound Care Need State and Equity leaders. 

This person will be responsible for creating a high-performance environment and culture of collaboration and innovation with cross functional partners and marketing counterparts globally.


  • A BA degree is required.  Master in Business or Marketing specialization preferred. 
  • A minimum of 4+ years of progressive experience in setting a vision and executing in a similar integrated leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required.  
  • Experience working in a global organization and collaborating with regional groups is preferred. 
  • Demonstrated track record of leadership is required.  Experience leading in a matrix environment and cross functional teams is required. 
  • Experience in successfully partnering with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required. 
  • Experience is leading innovation projects from concept through to launch is preferred.
  • Demonstrated financial acumen in making effective business decisions is required.
  • Strong organizational and analytic skills are required. 
  • Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required.  

Primary Location
United States-New Jersey-New Brunswick
J & J Consumer Inc. (6101)
Job Function
Requisition ID

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