Marketing Manager-Royal Palms Resort and Spa
Location:
Phoenix , Arizona
Posted:
November 18, 2017
Reference:
PHO002094
Job Description

Reporting to the Director of Sales and Marketing, the Marketing Manager will set and guide the strategy for all communications, websites, public relations, social media, and collateral to consistently articulate the Royal palms Resort & Spa. This individual serves as the communications partner on a variety of strategic initiatives, including that for Rooms, Events, Restaurants, Sales and Spa.

Responsibilities

  • Develop, implement, and evaluate the annual communications plan across the company’s audiences in collaboration with Hyatt corporate and the property’s team
  • Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate on multiple websites, social media platforms, online partners, such as Open Table
  • Put communications vehicles in place to create momentum and awareness, as well as to test the effectiveness of communications activities
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, e-newsletters, brochures, advertising and promotional messaging and all websites
  • Lead the activity of the PR agency responsible for our public relations
  • Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly
  • Management of social media channels includes; creating original content, sharing valuable content from reliable sources, interacting with audience by responding to posts, comments, tweets, direct messages, and private messages, monitoring and responding to social media trends, and summarizing monthly social media channel performance
  • Track and measure the level of engagement within the network over time
  • Manage development, distribution, and maintenance of all print and electronic collateral including advertising, brochures, e-newsletters, and online partners


A little about us:
Hyatt’s goal is to become the most preferred hospitality brand – loved and respected by all. We listen and evolve to meet and anticipate the needs of our colleagues, guests and partners.

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