Marketing Research Analyst
Location: Sarasota, Florida
Posted: December 06, 2016
Reference ID: 1326441613
Adecoco is assisting a local healthcare company in Sarasota fill a Market Research Analyst.
This is a temp-hire opportunity.
Market Research Analyst
POSITION & REQUIREMENTS SUMMARY:
We are looking for an exceptional market analyst dedicated to high performance, personal excellence and a strong work ethic, who shares our passion for transforming medical education and patient safety.
The primary purpose of this position is to provide input and insight to the tactical and strategic marketing functions of CAE Healthcare to ultimately increase value for all of our internal and external stakeholders.
The ideal candidate must be proficient in current market analysis theory and practice, brining real data and insight to the table. Able to work autonomously as well in a cross-functional team this position reports to the Manager of Business Analysis and Marketing Communications and is based in Sarasota, Florida.
Conduct periodic analysis of the macro environment to anticipate global trends affecting CAE Healthcare¿s strategic priorities.
Using Salesforce and other sources, produce reports and analyses of CAE Healthcare product line performance, market share and sales channel performance.
Provide thorough competitor analysis; financial performance, market share, portfolio analysis and downstream marketing activity.
Through a variety of sources, collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets, market segments and factors affecting product demand.
Lead and conduct market research activities in the form of telephone interviews, internet surveys, or mailed questionnaires. This would also include gathering secondary market data from public sources such as government and university reports, company literature, and internet sources.
Help achieve revenue, profitability, and market share objectives by recommending and/or contributing to the development of multi-channel marketing campaigns.
Measure and evaluate efficiency/impact of marketing spend and tactics (ROI)
Provide reports and recommendations to product management on new product development.
Maintain the highest standards of integrity and respect for co-workers and customers.
The position is based in the CAE offices in Sarasota, Florida, U.S.A.
BS/BA degree required in Marketing, Commerce or Business
Minimum 2+ years experience in a marketing or business analysis function is required. Knowledge of the healthcare field, medical device or medical simulation industries is preferred.
Excellent listening, presentation and communications skills.
Computer literacy is essential. Must be proficient in Word, Excel and PowerPoint.
Experience with a major CRM system is required; Salesforce is plus.
Awareness and utilization of latest marketing analytics tools.
Proficient with statistical, financial and mathematical concepts.
Ability to articulate/ synthesize large amount of information.
Problem solver who uses a combination of standard procedures, modification of standard procedures, or methods developed in previous assignments.
Adecco provides one of the most comprehensive benefits packages in the industry to contract workers.
Click on Apply Now to be considered for this Market Research Analyst job in Sarasota or you can visit our website www.adeccousa.com to search for other opportunities that are currently available.
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