Marketing Senior Associate
Location:
, Massachusetts
Posted:
November 21, 2017
Reference:
req2673

Job Summary:

 

Helps support overall business strategy by working directly with Partners and other staff as well as marketing resources nationally and locally to build marketing plans/strategies and tactics. The Sr. Associate will be engaged in development and execution of a wide variety of marketing programs and campaigns including events, email, direct mail, thought leadership, sponsorships, trade shows, proposals and sales support, to drive marketing plans and sales initiatives. Includes oversight and facilitation of internal processes, project management, and reporting.

 

Essential Duties:

  • Participates in the development of marketing campaigns, materials and programs for assigned industries and services including events, email, direct mail, trade shows, and sponsorships

    • Aligns programs / campaigns with marketing and business strategy focusing on relevancy of positioning, key messages, and adherence brand identity guidelines and necessary compliance and legal requirements.

    • Identifies and recommends ways to improve and position RSM businesses using various channels to achieve objectives.

  • In support of sales efforts, actively engages with industry teams to drive growth and achieve business objectives locally and / or nationally

    • Proactively identifies and executes on team needs including researching industry issues, contacts or company (target) information

    • Manages implementation of programs including design and coordination of all program elements

    • Updates and coordinates with administrative professional’s database of target contacts

    • Proactively follow up with practice team members to facilitate action and coordinates with administrative professionals on preparation of growth team meeting agendas and action items

  • Builds relationships and coordinates sponsorships with key industry, trade and other organizations / associations and publications

    • Proactively establishes and develops relationship with key individuals

    • Recommends and implements programs to leverage relationships

    • Coordinates with national public relations efforts and uses relationships to position RSM with publications and organizations gaining coverage in local and/or industry publications

    • As appropriate, develops press releases and positions with local and / or industry publications

  • Assists in the preparation of proposals and presentations in response to Requests for Proposal (RFPs) as part of new business development initiatives:

    • Works with SME's and leverage national proposal database and national proposal team for relevant content

    • Conduct prospect and client research

    • Ensure compliance with all firm brand, regulatory and compliance standards 

Education:

  • Bachelor’s degree or equivalent experience required 

Experience:

  • 5+ years of experience  

Technical Skills:

  • Ability to utilize Microsoft Office Suite

  • Ability to learn other platforms such as eCRM

  • Strong business writing



A little about us:
RSM US LLP is the nation’s leading provider of audit, tax and consulting services focused on the middle market.

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