Marketing Senior Manager, HCP Promotions, Bone Health
Location:
Thousand Oaks , California
Posted:
February 07, 2017
Reference:
R-27128
The Marketing Senior Manager - Health Care Provider (HCP) Promotions will lead the development and execution of Disease State Education for HCPs, including campaign, messaging, and both personal and non-personal tactics. Responsibilities will also include supporting the planning and implementation of appropriate pre-launch and post-launch activities.
This is an excellent opportunity to join a high performing team committed to a successful launch of a novel post-menopausal osteoporosis product. This role reports to the Marketing Director.
Responsibilities include
Develop and execute HCP Disease State Education campaign, messaging, and promotional tactics, including both personal and non-personal materials
Collaborate with sales training to ensure effective, impactful, world class training on product clinical information and promotional tools
Coordinate and manage the work of multiple external strategic partners including agency of record and internal departments including marketing, market research, legal, regulatory, medical affairs, access marketing, corporate compliance, and information systems
Lead projects through the legal, regulatory, and medical review process
Help guide and shape strategic decisions and ensure flawless execution of promotional campaigns and programs
Ensure that budget management is a priority with all projects/budgets within approved limits
Manage agencies and external vendors to ensure quality and within cost and timeline
Support quarterly meetings with field sales team and incorporate suggestions as appropriate
Develop metrics to ensure success of marketing tactics
Engage often with opinion leaders and global marketing to ensure creation and seamless roll out of high impact, high value marketing tools that lay the foundation for launch
Executive updates: preparing and presenting work and findings on a regular basis
Tradeshow / advisory board logistics and attendance
Basic Qualifications:
Doctorate degree & 2 years of marketing or sales management experience
OR
Master's degree & 4 years of marketing or sales management experience
OR
Bachelor's degree & 6 years of marketing or sales management experience
OR
Associate's degree & 10 years of marketing or sales management experience
OR
High school diploma / GED & 12 years of marketing or sales management experience
Preferred Qualifications:
- MBA in marketing, healthcare management, or related discipline
- Prior launch experience and/or marketing experience in post-menopausal osteoporosis
- 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products; launch experience
- Track record of developing and implementing high impact promotional campaigns and marketing tools to be utilized by the field sales team
- Experience in Rheumatology, Endocrinology, Primary Care or other specialty markets
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
- Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution
- Experience working closely with field sales organizations to implement marketing programs with measurable business impact
- Outstanding project management skills and experience managing multiple vendors and agency partners
- Ability to effectively manage multiple competing priorities
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Excellent verbal and written communication skills, as well as strong interpersonal skills
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.


A little about us:
Amgen values the leadership, skills and passion for serving that veterans exemplify and our constant commitment to hiring the best starts here.

Know someone who would be interested in this job? Share it with your network.