Marketing Senior Manager, Strategic Planning and Operations

  • Company: Amgen
  • Posted: January 12, 2017
  • Reference ID: R-30736
This Marketing Senior Manager of Strategic Planning and Operations role reports to the Executive Director, Oncology Business Unit Marketing and will lead strategic planning efforts for Nplate and Imlygic in the US region. Principally, this position will support strategic planning and operational needs regarding business performance for an inline growth brand, launch planning for additional line indications assets, budget oversight, marketing operations activities, brand planning leadership, and life-cycle management support. This role will be actively involved in managing a complex business entailing both buy-and-bill and retail acquisition models, multiple customer audiences across both Hematology and Oncology as well as specialty arenas, and promotional field sales activities as well as a Regional Marketing field team. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to driving continued growth and expansion in support of two successful brands within the Oncology Business Unit.
Key responsibilities may include but are not limited to the following activities:
Lead cross-functional partners in the development of the annual local product strategy (brand plan) to identify customer needs, business opportunities, competitive landscape, and behavioral objectives in order to develop unique strategies and innovative approaches for driving growth for both Nplate and Imlygic
Collaborate with market research, finance, and marketing teams to support forecast development and manage budget for both brand's outside expenses
Oversee process for preparing LE and LRP deliverables
Collaborate with brand and market research teams to develop business analytics that inform investment decisions and measure impact of marketing tactics
Manage launch planning operations for Nplate label expansions
Manage processes to prepare for periodic business performance reviews, develop launch metrics, and support launch readiness reviews
Act as liaison with access operations teams to align reimbursement hub operations with brand strategies and customer preferences
Partner with R&D and global marketing teams to align brand strategies with lifecycle plans and identify data generation opportunities
Manage other marketing operations specific for brand marketing team (e.g. label updates, etc.)
Basic Qualifications:
Doctorate Degree and 2 years of Marketing/Operations experience
OR Master's Degree and 4 years of Marketing/Operations experience
OR Bachelor's Degree & 6 years of Marketing/Operations experience
OR Associate's degree & 10 years of Marketing/Operations experience
OR High school diploma / GED & 12 years of Marketing/Operations experience
Preferred Qualifications:
Therapeutic area experience and/or launch experience
Sales management experience and/or access experience
Demonstrated success in project management in a matrix environment
Demonstrated success in critical analysis and quantitative outputs
Proven ability to lead and influence cross functional teams with diverse backgrounds
Demonstrated ability to produce business results in a dynamic environment
Excellent written and oral communication skills
Strong presentation and interpersonal skills
Documented track record of success
Demonstrated ability to analyze a business problem and develop appropriate strategy
Previous supervisory management experience
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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