Marketing Specialist
Irving , Texas
November 20, 2017
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner Events feature the world's most exclusive gatherings of senior IT and business strategists and attract more than 60,000 executives and 1,100 industry-leading technology providers. As the leading provider of events for IT professionals, we produce an annual slate of over 65+ conferences throughout the US, EMEA, Latin America and Asia/Pacific.

The Sponsor Marketing Specialist is responsible for execution of marketing strategies to achieve or exceed commercial sponsorship goals within a culture focused on results, accountability, relevance, innovation and speed to market. Responsible for supporting marketing initiatives and sales needs across a variety of channels and activities pre, during and post-event.

Primary Responsibilities:
  • Assist marketing managers in implementing annual marketing strategies to drive sponsor acquisition and retention across Americas event portfolio
  • Assist in executing end-to-end exhibit sales campaigns and activities to help meet sponsor revenue targets
  • Support lead generation/nurturing activities (VIP Day/web based lead capture) to enhance the prospect/sponsor experience
  • Support sponsor sales team as needed throughout selling cycle
  • Update sales collateral – sell sheets, brochures and related sales tools
  • Ensure that tools/marketing materials are globally consistent and adhere to  brand guidelines
  • Assist marketing managers in marketing analysis of activities that gauge ROI
  • Administrate the creation and publishing of relevant social content, working with the various internal teams to ensure policies are adhered to
  • Manage content editorial calendar and help to plan marketing campaigns
  • Help to maintain event websites and ensure they are updated for prospective sponsor audience and optimized to support lead generation activities
  • Assist in managing logistics involved in VIP Day scheduling and onsite execution
  • Coordinate shipment of marketing materials for sales suite to support the event sales team at events

Job Requirements:

  • Complete additional projects as required and support corporate goals related to events
  • Travel to events is required (20%)
  • BS/BA Marketing, Communications or related field
  • At least two years B-to-B marketing experience
  • Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
  • Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
  • Strong written and verbal communications skills and copywriting/editing/proofreading experience
  • Experience sourcing and managing content development and publishing
  • Experience with integrated multi-channel marketing including list/database management
  • Understanding of graphic design/print production processes
  • Understanding of the IT industry and key market forces
  • Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)

Job ID 00015889

A little about us:
What makes Gartner a great place to work? Great people. Smart, curious and driven toward success, they thrive on new ideas and collaboration. Top talent is why we are the world’s leading research and advisory company. If you’re looking for a great community, a rewarding career and a chance to make a difference, you’ve come to the right place.

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