Media Strategy & Insights Sr. Manager

  • Company: PepsiCo
  • Posted: January 24, 2017
  • Reference ID: 111597BR
  • Want to take your digital marketing experience to the next level and lead the most advanced Media Strategy team in CPG? The Media Strategy Sr. Manager will play a critical role in shaping the future of digital for PepsiCo.
  • In this role, you will be the thought leader for PepsiCo on everything ranging from media investment strategies, media planning, media analytics, and optimization. This is a rare opportunity to set the agenda and drive impact on over $300MM of media investments annually.
  • You will lead day to day oversight of Media Agency and in-house activation plans across all brand media. This role will also oversee prioritization, delivery, and implementation of the learning agenda.

Accountabilities Include:
  • Lead integrated Media Strategy team for FLNA driving increased efficiency and effectiveness across all consumer touchpoints.
  • Manage brand media investment forecast, analytics, and reporting.
  • Manage day-to-day relationship with agency and analytics partners.
  • Consults and Liaison for Brand Teams Media Planning, Activation, and Insights.
  • Work across teams and agencies to define, track, and report on key media KPIs and benchmarking.
  • People leader for two critical contributors to the business across media analytics and CEM.
  • Own learning agenda development, execution, communication, and updates for all media.
  • Critical contributor to development and growth of PepsiCo North America Data Strategy - including 1st party data collection, insights generation, and activation.
  • Partner with Business Analytics and Data Sciences teams from across the organization to gather insights and implement strategies to drive portfolio volume growth.
  • Lead frequent share-outs to Brand Teams and Broader Marketing Team on digital learnings, best practices, and innovation.
  • Partner with In-house media team on planning, briefing, media analytics, and data strategies.
  • Effectively manage media insights budget with support from Media Strategy Sr. Analyst.


Qualifications & Requirements:
  • Undergraduate degree in Marketing, Communications, or Emerging Media. Focus on digital and analytics preferred. MBA / Graduate Degree preferred.
  • Candidate must be passionate about digital media and data driven marketing.
  • Minimum of 5 years experience in marketing and advertising with significant exposure to digital media and analytics.
  • Candidate must be comfortable leading in a highly dynamic, data driven environment.
  • Excellent communication, project management, and analytical skills.
  • Must be able to communicate complex concepts to non-technical audiences.

Relocation Eligible

Not Eligible for Relocation

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