Manager, Marketing Programs
Location:
Charlotte , North Carolina
Posted:
September 10, 2017
Reference:
186958BR
JOB SUMMARY
As part of the Marketing Operations team, the Manager, Marketing Programs will manage B2B digital marketing campaigns from inception through post campaign analysis and summary reporting. This hands-on manager will drive lead generation and operating efficiencies through the digital marketing channels while employing strong project management skills.

MAJOR DUTIES AND RESPONSIBILITIES
  • Manage B2B digital marketing campaigns including: email, website and content marketing, from requirements gathering through campaign setup and execution, campaign optimization and post campaign analysis
  • Build and setup email campaigns in the marketing automation platforms (Eloqua and/or Marketo); review and upload HTML and image files; test and deploy; optimize and report. Manage building of landing pages to support online marketing efforts
  • Coordinate with internal teams such as Acquisition and Customer Lifecycle Marketing, IT and Brand, as well as with external agencies, in development of digital marketing campaigns and programs
  • Design campaign testing plans (offer, creative, messaging, segments) and provide analysis and recommendations to continually refine the prospect and client experience
  • Assist in tracking response and conversion to drive marketing efficiencies and effectiveness with focus on generating quality leads in alignment with budget and company goals; Provide recommendations based off of testing results
  • Recommend and implement best practices in desktop, mobile and tablet space with strong knowledge of usability and creating user centric digital experiences
  • Stay ahead of the curve as new technology transforms the digital space and provide recommendations on how best to leverage
  • Use standardized templates and best practices to gather requirements from business users, create detailed design documents and interface with the development teams

REQUIRED QUALIFICATIONS
  • Hands-on experience working with marketing automation platforms (Eloqua, Marketo or similar)
  • Working knowledge of Salesforce.com CRM platform and website technology metrics (Adobe Digital Marketing Suite, Google Analytics)
  • Employ strong project management skills with the ability to prioritize and organize multiple projects and tasks at one time from start to finish
  • Ability to multi-task in a fast paced environment, work independently and make decisions autonomously
  • Skilled in marketing testing, data analysis and reporting
  • Ability to analyze and interpret data to make recommendations based on analysis and expertise
  • Ability to read, write, speak, and understand English
  • Excellent communication skills and ability to interact with stakeholders across the company and facilitate communication between teams
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
  • Ability to manage and foster change
  • Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
  • Strong attention to detail, balanced with the ability to think strategically
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Ability to work with a sense of urgency
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Some basic knowledge of HTML for email; Must be comfortable making minor edits to HTML code when required
  • Some basic Photoshop (or similar) knowledge a plus

Education
Bachelors Degree in Business, Marketing or related discipline and/or an equivalent experience

Related Work Experience
  • Marketing experience: 6-8 years
  • Managing digital media programs: 3-4 years

PREFERRED QUALIFICATIONS
  • B2B Marketing experience
  • Hands-on Marketing Automation experience
  • Knowledge of fiber-based data, voice and video products and services

WORKING CONDITIONS
Office environment

A little about us:
Spectrum is the nation’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products.

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