Job DescriptionIQVIA, is looking for a Campaign Operations Associate to execute marketing campaigns and implement leading edge lead/demand generation programs.
We're looking for a motivated person with demonstrated skills in marketing and marketing technology, a keen attention to detail, and a commitment to customer service.
Responsibilities:- Complete Multichannel Marketing Operations responsibilities including but not limited to: Campaign Target List Generation and Management, Vendor Coordination to ensure smooth deployment of marketing campaigns, Multichannel Marketing Campaign Operations documentation
- Execute and support Multichannel Marketing campaigns
- Manages project teams including both internal and external resources in the design, development and delivery of MCM campaigns.
- Develop and manage integrated project plan for all vendors and internal client activities required for implementation of the MCM campaign
- Manage Reporting of campaign performance
- Develop and maintain an understanding of marketing technology capabilities and opportunities to leverage the technology to meet marketing needs
- Required Skills
- Must have Exact Target experience
- Aptitude for solving problems
- Have experience working with marketing tools to support multi-channel marketing execution
- 2-4 years experience running campaigns in CRM tools (e.g. Unica, ExactTarget, SilverPop, Smartfocus, Siebel, e-Dialog)
- 2-4 years work experience administering Marketing Automation or Email Marketing (e.g. Eloqua, Marketo)
- Strong Excel skills needed, SQL background a plus
- Working knowledge of data queries and data feeds
- Experience with Tableau is a plus
- Self Starter
- Ability to work independently with little direction
- Detailed oriented and should be able to manage numerous deadlines & deliverables
- Pharmaceutical or Marketing Experience (Specific Operational Marketing experience nice to have but not necessary)
- Ability to work in a fast paced environment working with multiple teams including web development, IT, business analysts, analytics team, account management as well as interfacing with clients as needed
- Exceptional communication, interpersonal, team building, and support skills
- Demonstrate resourcefulness, motivation, initiative, and creativity