Multi-Channel Marketing Leader
Location:
Gaithersburg , Maryland
Posted:
November 17, 2017
Reference:
R-016758
At AstraZeneca every one of our employees makes a difference to patient lives every day. Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people. As a Multi-Channel Marketing Leader, in Gaithersburg, MD, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.
Main Duties and Responsibilities
As part of the Multi-Channel Relationship Marketing Team within AstraZeneca's Global Commercial Operations Group, the Multi-Channel Relationship Marketing Leader will be responsible for strategic design, execution and analysis of the Multi-Channel Relationship Marketing (MCRM) capability.  This includes establishing relationships with Marketing teams, their agency partners and their extended business teams to champion the adoption, design, expansion and measurement of multi-channel marketing programs to healthcare professionals and consumers.  The MCRM Leader will partner on the implementation of MCRM campaigns that support the marketing plans and ensure compliance with all AstraZeneca privacy, opt, quality and security policies.
The MCRM Leader has accountability for delivering executional excellence to their assigned brands and is responsible for driving brand team satisfaction and AZ business outcomes.  The MCRM Leader must have the ability to effectively engage, influence and challenge key stakeholders in order to deliver campaigns that effectively advance the business. The Leader must also ensure satisfaction and ongoing continuous improvement of their efforts.  The Leader requires strong business acumen, understanding of process solutions, customer centric marketing and digital marketing.
In this exciting role, you will have the opportunity to deliver MCRM Campaigns that drive business results for the assigned brands, while partnering with GCO, brand and other partners to launch efficient and effective campaigns that support marketing objectives.  You will contribute to and influence the evolution of our MCRM capability as a meaningful component for the delivery of global business outcomes, and you'll be responsible for working with assigned brand team members, MCRM Manager, and MCRM Operations team to align and document campaign design and implementation.  You will develop recommendations and align approaches with brand and other partners on target segments, salesforce, media, and 3rd party integrations, while analyzing campaigns through metrics that matter and convey the results and campaign status with key stakeholders.  You will be required to set and maintain program launch expectations and overall campaign status with MCRM Manager, communicate with Brands to anticipate needs and provide guidance to plan program components for successful execution, and identify project risks and contribute to the development of options and plans to manage those risks to ensure successful execution of overall Brand campaigns.   
Essential Requirements
  • Bachelor's Degree
  • Proven track record in delivering marketing projects
  • Digital Marketing
  • Strategic analysis/insight
  • Proven track record of leading teams without positional authority
  • Energetic and self-motivated
Preferred Requirements
  • Advanced Degree in a relevant field
  • Customer relationship management experience
  • Demonstrated leadership and coordination of teams to deliver single cohesive strategy
  • Marketing/Brand Management experience
  • Healthcare/Pharmaceutical Experience
  • Media/Advertising Agency Experience
  • Cross functional experience
Next Steps - Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law . AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

A little about us:
At AstraZeneca, we believe the best way we can help patients is to focus on breakthrough science in order to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines.

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