Online Promotions Sr. Specialist - LowesForPros
Location:
Mooresville , North Carolina
Posted:
November 18, 2017
Reference:
1297701BR
The Online Promotions Sr. Specialist is primarily responsible for supporting the Online Promotions Manager and supports the development and implementation of promotions and the onsite marketing of promotions on LowesFroPros.com. This position also executes multi-channel campaigns and supports landing page development, tagging and content updates.
The Online Promotions Sr. Specialist is also responsible for participating in promotional planning processes that drive online promotional calendar development for designated categories, programs and/or targeted consumer segments. This role ensures necessary promotional program information is created and collected for appropriate submission of digital intake requests to be created/executed daily on LowesForPros.com and mobile properties. The Online Promotions Specialists reports against designated goals/objectives and makes recommendations for adjustments to online promotional plans including testing/optimization plans.
To accomplish this, the Online Promotions Sr. Specialist must have knowledge of ecommerce, retail marketing and digital marketing. Further, website testing and targeting experience is desired.
The Online Promotions Sr. Specialist works closely with directly with Online Marketing, Online Category Management teams, Marketing, Merchandising, Pricing & Promotions, and the production teams on LowesForPros.com.
Essential Responsibilities:
Promotions Execution
- Maintains promotions planning calendar
- Ensures all daily intakes for banners and/or pages are complete and accurate for execution
- Create and implement tags on promotions for tracking effectiveness
- Builds catalogs to support promotions and ensures links created as necessary.
- Ensures promotion set up and overrides take place to support omni-channel promotions.
- Gathers appropriate information (images, benefits, etc.) from teams to execute promotional plans
Calendar Development/Management/Reporting
- Assist in quarterly, monthly, and weekly promotional planning activities
- Build out promotional planning calendar for all web banners or designated pages.
- Document final execution for future planning activities
- Report on results of all promotions executed and recommend future adjustments.
Consumer Knowledge
- Must understand the home improvement consumer
- Must understand Lowe's target consumer and customer segmentation strategy

Core Responsibilities:
Pursues self-development and effective relationships with others by organizing resources and information; openly sharing information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; seeking performance feedback; adapting to and learning from change, difficulties, and feedback
Completes work assignments by applying up-to-date expertise in subject area; leveraging an understanding of policies, data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities
Required Minimum Qualifications:
• Bachelor's Degree in Business, Marketing or Communications and 2 years of experience in marketing/digital marketing/ecommerce, or 5 years experience in digital marketing/ecommerce.
• 1 years of experience required in digital marketing or ecommerce
• 1 years of experience utilizing digital testing & targeting tools and methodologies (e.g. Test & Target, Monetate, Optimizely)
• Knowledge of and experience with Internet based commerce systems, especially effective marketing and sales generation techniques
• 3 years experience in digital marketing/ecommerce
• Experience working with Adobe Marketing Cloud (eg... Adobe Experience Manager (CQ), Test & Target, Site Catalyst)
• Master's Degree in Business Administration (MBA)
Preferred Qualifications:
• 3 years experience in digital marketing/ecommerce
• Experience working with Adobe Marketing Cloud (eg... Adobe Experience Manager (CQ), Test & Target, Site Catalyst)
• Master's Degree in Business Administration (MBA)

Lowe's is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

A little about us:
Lowe’s isn’t just a home improvement company; we’re committed to creating a culture that’s inspiring.

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