Principal Associate, External Communications
The Principal Associate of External Communications role is within the Corporate Communications framework of the company, supporting the Financial Services lines of business (Auto Finance, Mortgage, Home Equity and Home Loans Servicing). The role is responsible for providing ongoing public relations counsel and helping drive and manage innovative external public relations campaigns that create and drive Capital One’s awareness and business initiatives, to include product and service offerings and other brand building efforts. This position reports to Sr. Manager, Corporate Communications.
The Principal Associate will have solid experience in consumer PR, ability to execute multi-channel integrated PR campaigns, exceptionally strong written and verbal communication skills, expertise in relationship-building solid understanding of and experience working with traditional and social media, possess professional presence, and have good project management skills with the ability to manage multiple projects and deadlines at once.
-Help plan and execute integrated PR campaigns for the Financial Services lines of business reporting into Corporate Communications;
-Effectively translate the brand/client needs into actionable, cross-platform PR campaigns from ideation through launch;
-Strengthen and leverage Capital One’s relationship with key media, industry bloggers and other thought leaders;
-Support interviews and other interactions with external media, providing counsel, messaging support and media training, as needed;
-Write and edit communications materials, including press releases, media alerts, award submissions, thought leadership, social media content and other communications documents;
-Coordinate media outreach, leveraging key contacts and managing relationships to prioritize and qualify media opportunities in national and regional dailies, broadcast media, online/social media outlets as well as key bloggers and other influencers;
-Develop and coordinate pitches and seek to place positive stories in business, trade and consumer media as aspect of communications strategy;
-Develop roster of speaking engagements and event opportunities for participation; and manage executive training and briefing needs;
-Assess risks, issues, and potential communications problems and provide proactive solutions;
-Work effectively in cross-functional teams to advance external communications strategy; ensure communication strategy is consistent and reflects the brand’s strategic vision
-Develop briefs for and manage agency implementation of activities where required; serve as PR liaison with professional and vendor partners.
The Successful Candidate Will Have:
-Proven track record for developing and implementing successful strategies and providing external communications counsel to business leaders.
-Strong understanding and knowledge of consumer PR
-Experience in executing multi-channel integrated PR campaigns tied to overall brand awareness and goal of driving new business
-Experience working for a leading brand within financial services or packaged/consumer goods industry;
-Experience in planning and execution of performance driven integrated PR campaigns;
-Experience in coordinating media relations activities with media including press releases, media days, interviews and executive briefings;
-Experience in developing and executing on the ground experiential marketing events;
-Strong written/verbal communications skills (writing sample required);
-Knowledge and ability to implement social media strategies;
-Ability to present complex subject matter in a clear, compelling manner;
-Strong understanding of the public relations industry, and related knowledge of key trade publications and local and national outlets;
-Proven ability to work effectively with multiple constituents, including peers, executive management, and senior management;
-Creativity, ability to think outside the box, integrative problem-solving and structured thinking;
-Self-motivation with strong organizational skills, analytical talent and attention to detail;
-Exceptional knowledge of PowerPoint and strong presentation skills;
-Ability to work in a team and able to work in an open and collaborative environment and stay calm under intense pressure and manage rapidly changing priorities;
-Ability to manage pressure, meet deadlines and monitor and evaluate results.
-Ability to travel up to 25%
-At least a Bachelor’s Degree OR military experience
-At least 3 years of experience in external communications OR At least 3 years of experience in consumer Public Relations (PR) OR At least 3 years of combined experience in external communications and Public Relations
-At least 2 years of experience executing multi-channel integrated campaigns in an external communications role
-Proficiency with MS Outlook, Word, PowerPoint, Adobe and media analysis tools.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.