Principal Brand Associate, Small Business
Location:
San Francisco , California
Posted:
February 08, 2017
Reference:
R16847
1750 Tysons (12023), United States of America, McLean, Virginia

Principal Brand Associate, Small Business

Are you a passionate marketer with a track record of delivering breakthrough results?  Are you recognized as a strategic thought leader?  Are you known for your unique ability to harness customer insights to build compelling marketing strategies? If you’re persuasive, analytically rigorous, highly collaborative, and adept at bringing ideas to life in creative ways you may be the perfect match for our Principal Brand Associate of Small Business Bank position, located in San Francisco, CA.

This high-profile role will develop customer-centric marketing strategies and deliver integrated campaigns to Small Business prospects and customers to reinforce Capital One’s master brand as an on-your-side, digital leader – and a different kind of bank.    The ideal candidate will be able to partner with multiple stakeholder groups including Product, Marketing, Brand Advertising, Brand Media, Brand Sponsorships, and Brand Social to deliver a comprehensive marketing strategy and execute insight driven campaigns.

  • Obsess about Small Business Bank consumers – what drives them, where they need help, how we can help them – and extract those insights and learnings to fuel the Small Business Bank business. 
  • Develop and execute integrated, multi-channel, marketing campaigns to drive account growth, multi-product relationships, and brand love.
  • Partner with cross-functional teams and agencies to develop brand-defining messaging strategies and channel plans that establish Capital One as a powerful challenger bank brand.
  • Brainstorm breakthrough marketing strategies and tactics to reinforce Small Business Bank value proposition and rigorously test and evaluate ideas within a consumer-centric framework.
  • Conduct competitive analysis in key markets to understand market forces.   

The person will have:

  • Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity
  • A proven track record managing agencies and delivering world-class creative.
  • Experience creating and delivering integrated multi-channel (TV, radio, out of home, print, digital media, sponsorships/events, social and direct marketing) marketing campaigns. 
  • Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity.
  • Persuasive communication, both orally and in writing
  • Experience marketing challenger brands
  • Experience marketing digital products and services
  • Experience working at a tech company/startup
  • Exposure to Small Business consumer segment

Basic Qualifications:

  • Bachelor’s Degree or military experience
  • At least 4 years of marketing strategy experience
  • At least 4 years of brand management experience

Preferred Qualifications:

  • 5 years or more of marketing strategy experience
  • 5 years or more of brand management experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

  • 5+ years of brand management experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


A little about us:
Headquartered in McLean, Virginia, Capital One® offers a broad array of financial products and services to consumers.

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